Michael White
Brand Strategy & Product Marketing Specialist | Elevating global brand strategies in the endurance sports, personal fitness, outdoor lifestyle, and CPG industries
- Role
- Senior Manager, Brand & Product Strategy - Balega at Implus
- Location
- San Marcos, CA, US
- LinkedIn followers
- 500 followers
About Michael White
I’m a Brand Strategy and Product Marketing specialist with 10+ years of experience elevating brand strategies and developing content plans to drive awareness for companies in the endurance sports, personal fitness, and outdoor lifestyle industries at specialty sports, club/mass, and D2C retail channels. I also served for 6+ years as a writer, editor, and content creator for a product-focused sports publication group, articulating the merits of product innovations to enhance the discretionary spending experiences of core market consumers. I’m passionate about the outdoors and physical fitness, as well as empowering every human to experience the joys of outside recreation and the mental wellness benefits of an active lifestyle.
Experience
Senior Manager, Brand & Product Strategy - Balega
Oct 2025 — Present · Carlsbad, CA, US
Leads the strategy to define brand narratives and guide product line planning and lifecycle management, and serves as a key connector between strategic leadership, product development, and cross-functional teams- Translates consumer insights, market trends, and competitive intelligence into actionable brand strategies and messaging frameworks- Serves as the brand steward, ensuring alignment across product, sales, and marketing touchpoints.
Education
University of Redlands
Master of Business Administration (M.B.A.), Marketing
2015 — 2017
UC Irvine
Bachelor of Arts - BA, English & History
2005 — 2009
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.