Michael Westafer
Brand builder. Growth driver. CEO of Roger & Company.
- Role
- CEO at Roger West
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Michael Westafer
Michael \"Mike\" Westafer is the CEO and founder of Roger & Company, the parent of specialized agencies Roger West and Acquired Taste. With 25+ years in marketing and business strategy, Mike transformed Roger West from a startup into a nationally recognized agency. Now, through Roger & Company, he leads both agencies to deliver specialized, high-impact solutions for healthcare, tech, and restaurant brands.Mike holds a Bachelor of Fine Arts from the Savannah College of Art and Design and a Master’s in Computer Information Systems (MCIS), blending creative vision with technical expertise. Known for his approachable leadership style, he fosters a collaborative culture focused on innovation and long-term client success — with partnerships that have spanned more than a decade.Under Mike’s leadership, Roger West has earned multiple accolades, including ADDY, Davey, Emmy, and W3 awards, as well as repeated recognition as a Best Place to Work and an INC honoree.Beyond his agency work, Mike is passionate about mentoring talent and contributing to the business community. He serves on the Board of the CEO Council of Tampa Bay, collaborating with fellow leaders to drive local economic growth.With Acquired Taste, Mike has deepened his focus on the restaurant industry — helping CMOs and marketing teams create standout brands, smarter digital strategies, and scalable growth.
Experience
CEO
Jul 2007 — Present
Education
Savannah College of Art and Design
BFA, Graphic Design
1993 — 1996
Skills
- Web Design
- Landing Page Optimization
- Digital Marketing
- E-Commerce
- Entrepreneurship
- Corporate Branding
- User Interface Design
- Interactive Advertising
- Marketing
- Business Strategy
- Advertising
- Website Development
- Creative Direction
- Online Advertising
- New Business Development
- Email Marketing
- Lead Generation
- Strategic Partnerships
- UI/UX Design
- User Experience
- Ecommerce
- Marketing Strategy
- Web Development
- SEO
- Responsive Web Design
- Online Marketing
- Graphic Design
- Branding & Identity
- Brand Development
- Web Analytics
- Integrated Marketing
- Html/Css
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