Michael Wencheng Chen

Senior Account Executive @Response Advertising Inc

Vancouver, BC, CA

Led collaboration with Vancouver-based artists for TELUS Lunar New Year red packet design, launching a campaign that generated 500K+ impressions and engagements, and drove a 15% increase in traffic to designated stores.> Partnered with the creative team to produce marketing assets for the Mid-Autumn Festival campaign—including a WeChat mini-game, interactive display ads, and advertorials—boosting audience engagement by 35%.> Coordinated with media teams to develop and execute omnichannel media plans, covering TV, radio, programmatic ads, social media, and OOH, and optimized campaign performance to achieve maximum effectiveness.> Managed all campaign stages, ensuring on-time and on-budget delivery while maintaining high-quality standards, contributing to overall client satisfaction and campaign success.

National Chengchi University

Bachelor's degree