Michael Bower

WORK HISTORY

EDUCATION

SKILLS

ABOUT MICHAEL BOWER

I am a collaborative marketing and hospitality leader successfully achieving targets and goals via establishing, expanding and optimizing products, programs, and organizational effectiveness. My extensive background involves marketing & digital optimization, revenue maximization, customer engagement, and driving team effectiveness.With demonstrated expertise leading and communicating across global and matrix organizations, in private and public sector roles, my experience spans: acquisition & retention marketing, digital optimization, luxury & high value customer engagement, product & program innovation, agency & partnership expansion, project management and interdisciplinary collaboration.Professional accomplishment examples include:• Directed the Canadian destination content strategy and performance media campaigns; tripling room nights and revenue driven by Canadian source market media year over year.• Spearheaded the activation of the digital marketing platform across Canada; increasing enrolment by 169% and generating $3.4M in revenue.• Managed the Americas regional leisure marketing campaign resulting in over 139M impressions and $11.42M in revenue at an 11:1 ROI.• Guided the evolution of the field digital marketing organizational structure and effectiveness achieving a 7% pts. increase in associate engagement score year over year.I\'ve demonstrated that I\'m a strategic, customer centric and results-oriented team builder with the disposition to \'roll up my sleeves\' to ensure organization and discipline objectives and targets are achieved. My results exhibit achievement of ambitious goals through my attentiveness to detail, agile and flexible approach, desire for on-going learning and personal growth, and solid relationship building skills.