Michael Wassil
Director, Digital Products • AI + Product Strategy • Construction Tech & Distribution • API/EDI Integrations • Revenue, Margin & Automation
- Role
- Sales Enablement Product Executive at Wesco
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Michael Wassil
I build enterprise digital products that grow revenue, expand margin, and reduce operational drag in complex B2B distribution. My teams connect CPQ, ERPs, WMS, carrier networks, and eProcurement platforms so quotes turn into cash with fewer handoffs and fewer exceptions.Currently leading strategic digital products at a Fortune 200 distributor, partnering across Electrical, Datacom/Security, and Utility. Work spans CPQ/pricing services, catalog and inventory data, eProcurement integrations (API + EDI), sales enablement, and the operating cadence that gets these tools adopted at scale.I combine product strategy with strategic and competitive intelligence, M&A diligence, market and economic analysis, and practical AI. The goal is simple: ship platforms that sales and operations actually use, with measurable P&L impact.Focus areas- eProcurement and Trade-contractor procurement ecosystems- Quote-to-cash: CPQ, pricing, catalog, order orchestration, invoicing, remittance- Integration architecture: REST APIs, OAuth/SSO, EDI 850/855/856/810, ERP/WMS, carrier management- Strategy & analysis: competitive intelligence, market sizing, marketing and economic analysis, forecasting- AI & automation: LLM-assisted workflows, retrieval/automation, prompt design, product analytics- Governance & change: security reviews, architecture standards, intake, KPI/OKR discipline, sales adoptionSelected outcomes- Deployed CPQ/pricing and catalog services adopted across multiple business units, improving quote speed and consistency- Integrated priority eProcurement partners, cutting manual order handling and SKU/price mismatches- Stood up partner authorization and onboarding (API/EDI) flows aligned to security and compliance standards- Established product KPIs and monthly operating rhythm that align execs, sales, IT, and supply chain on outcomes- Delivered analytics that reduce order exceptions and margin leakage while improving fulfillment SLAsStrategic Digital Products DirectorOwn multi-year product strategy and quarterly roadmaps across CPQ/pricing, eProcurement integrations, catalog data, and order orchestration. Lead discovery through delivery, vendor selection, partner integrations, intake/governance, and adoption. Translate business requirements into integration architecture with engineering and security; manage budgets and partner relationships. Highlights include- API design and EDI onboarding with external integrators (auth, testing, production cutovers)- Cross-functional alignment across Sales, IT Security, Marketing, Ops, and Supply Chain
Experience
Sales Enablement Product Executive
Nov 2023 — Present · Pittsburgh, PA, US
Education
University of Notre Dame
Bachelor of Arts (B.A.), Philosophy
1997
University of Pittsburgh
MS, Information Science
2001 — 2003
Skills
- Data Analysis
- Six Sigma
- Product Launch
- Project Management
- Statistics
- Market Analysis
- Social Media
- Marketing Technology
- Competitive Analysis
- Market Intelligence
- Digital Marketing
- Marketing Automation
- Medical Devices
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Forecasting
- Qualitative Research
- Leadership
- Inbound Marketing
- Commercialization
- Sql
- Medical Imaging
- Data Mining
- Marketing
- Marketing Research
- Cardiovascular Devices
- Analytics
- Management
- Market Research
- Marketing Analytics
- Business Intelligence
- Distribution Strategies
- Industrial Distribution
- Business Process Improvement
- Analysis
- Predictive Analytics
- Sharepoint
- Customer Segmentation Strategy
- Strategy
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.