Michael Wassil

Director, Digital Products • AI + Product Strategy • Construction Tech & Distribution • API/EDI Integrations • Revenue, Margin & Automation

Role
Sales Enablement Product Executive at Wesco
Location
Pittsburgh, PA, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Michael Wassil

I build enterprise digital products that grow revenue, expand margin, and reduce operational drag in complex B2B distribution. My teams connect CPQ, ERPs, WMS, carrier networks, and eProcurement platforms so quotes turn into cash with fewer handoffs and fewer exceptions.Currently leading strategic digital products at a Fortune 200 distributor, partnering across Electrical, Datacom/Security, and Utility. Work spans CPQ/pricing services, catalog and inventory data, eProcurement integrations (API + EDI), sales enablement, and the operating cadence that gets these tools adopted at scale.I combine product strategy with strategic and competitive intelligence, M&A diligence, market and economic analysis, and practical AI. The goal is simple: ship platforms that sales and operations actually use, with measurable P&L impact.Focus areas- eProcurement and Trade-contractor procurement ecosystems- Quote-to-cash: CPQ, pricing, catalog, order orchestration, invoicing, remittance- Integration architecture: REST APIs, OAuth/SSO, EDI 850/855/856/810, ERP/WMS, carrier management- Strategy & analysis: competitive intelligence, market sizing, marketing and economic analysis, forecasting- AI & automation: LLM-assisted workflows, retrieval/automation, prompt design, product analytics- Governance & change: security reviews, architecture standards, intake, KPI/OKR discipline, sales adoptionSelected outcomes- Deployed CPQ/pricing and catalog services adopted across multiple business units, improving quote speed and consistency- Integrated priority eProcurement partners, cutting manual order handling and SKU/price mismatches- Stood up partner authorization and onboarding (API/EDI) flows aligned to security and compliance standards- Established product KPIs and monthly operating rhythm that align execs, sales, IT, and supply chain on outcomes- Delivered analytics that reduce order exceptions and margin leakage while improving fulfillment SLAsStrategic Digital Products DirectorOwn multi-year product strategy and quarterly roadmaps across CPQ/pricing, eProcurement integrations, catalog data, and order orchestration. Lead discovery through delivery, vendor selection, partner integrations, intake/governance, and adoption. Translate business requirements into integration architecture with engineering and security; manage budgets and partner relationships. Highlights include- API design and EDI onboarding with external integrators (auth, testing, production cutovers)- Cross-functional alignment across Sales, IT Security, Marketing, Ops, and Supply Chain

Experience

  1. Sales Enablement Product Executive

    Wesco

    Nov 2023 — Present · Pittsburgh, PA, US

Education

  • University of Notre Dame

    Bachelor of Arts (B.A.), Philosophy

    1997

  • University of Pittsburgh

    MS, Information Science

    2001 — 2003

Skills

  • Data Analysis
  • Six Sigma
  • Product Launch
  • Project Management
  • Statistics
  • Market Analysis
  • Social Media
  • Marketing Technology
  • Competitive Analysis
  • Market Intelligence
  • Digital Marketing
  • Marketing Automation
  • Medical Devices
  • Cross-Functional Team Leadership
  • Competitive Intelligence
  • Marketing Strategy
  • Forecasting
  • Qualitative Research
  • Leadership
  • Inbound Marketing
  • Commercialization
  • Sql
  • Medical Imaging
  • Data Mining
  • Marketing
  • Marketing Research
  • Cardiovascular Devices
  • Analytics
  • Management
  • Market Research
  • Marketing Analytics
  • Business Intelligence
  • Distribution Strategies
  • Industrial Distribution
  • Business Process Improvement
  • Analysis
  • Predictive Analytics
  • Sharepoint
  • Customer Segmentation Strategy
  • Strategy

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Michael Wassil — Sales Enablement Product Executive at Wesco in Pittsburgh, PA, US | Unifers