Michael Jennings
Communications Director, Public Service Electric & Gas Co @PSEG
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WORK HISTORY
Communications Director, Public Service Electric & Gas Co @PSEG
Newark, NJ, US
Promoted to Communications Director to express the company’s clean energy vision and leverage public policy expertise to advocate for regulatory proposals. Developed key thematic messages and integrated communications programs to engage key constituents – customers, employees, policymakers, NGOs, and investors. Supervise agencies and vendors. COMMUNICATIONS LEADERSHIP • Established communications function as a strategic business unit. Restructured department, revised priorities, and reallocated resources to advance business priorities and improve visibility and consistency of key messages. • Set strategic direction and coordinate activities in a 24/7 environment that intersects government affairs, media relations, employee communications, marketing, and community relations. Generated enthusiasm among leaders and colleagues for using new approaches to better connect with critical audiences. • Monitor trends and apply data-driven insights to inform business decisions and adjust communications strategies. STAKEHOLDER ENGAGEMENT • Favorably positioned executives through thought leadership program that raised influencers\' awareness of company\'s achievements and affinity for its future vision. • Elevated customer satisfaction and brand perceptions results, including 25% increase in J.D. Power scores. Use data to hyper-target audiences, tailored to segments’ needs and preferences. Recognized as an industry best practice. INTERNAL COMMUNICATIONS • Safeguarded employees during COVID-19 pandemic, directed communications to keep employees safe and informed. Company’s infection rate less than general population. • Enhanced employee engagement by collaborating with HR and business leaders. Promoted more diverse, equitable, and inclusive workplace culture. • Initiated a customer-focused cultural change program to integrate customer care across the organization, after being appointed by company president to a task force.
EDUCATION
The College of New Jersey
Bachelor of Science - BS, Business Administration
The College of New Jersey
Bachelor of Arts - BA, English
University of South Carolina
Master of Arts - MA, English Literature
ABOUT MICHAEL JENNINGS
A positive brand and favorable reputation are competitive differentiators that provide organizations with a wealth of dividends. I have been fortunate to lead several communications initiatives that established a constructive identity. Those programs expressed a narrative that engaged and activated stakeholders by delivering customized content based on their interests through their preferred channels. I have deep experience working at the intersection of government affairs, media relations, social media, marketing, community relations and employee engagement. I am known for being a strategic, innovative and collaborative problem solver. • BRANDING – Positioned PSE & G as a leading clean energy provider with Powering Progress messaging platform showcasing emission-free investments with unique narrative told through new and traditional channels. • BUSINESS DEVELOPMENT – Gained government approvals to invest more than $3B in solar, energy efficiency, and wind businesses through communications and public affairs programs. • DIGITAL COMMUNICATIONS – Transformed communications program, implemented a digital engagement model to reach, inform, and mobilize key audiences. Optimized performance using agile methods and data analytics. • EXECUTIVE COUNSELOR – Avoided negative media coverage that would have jeopardized No. 1 business priority, persuaded C-suite to announce pending financial transaction immediately. • INTERNAL COMMUNICATIONS – Safeguarded employees during COVID-19 pandemic, directed communications to keep employees safe and informed. The company\'s infection rate is lower than the general population. • PUBLIC POLICY ADVOCACY – Stimulated a 38-point swing (to +16) in public support for a nuclear power subsidy with NJ Needs Nuclear campaign, recruited a network of supporters who contacted lawmakers 15K times.
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