Michael Troxler

About Michael Troxler

Collaborative, multi-discipline digital strategist with depth and breadth of hands-on…

Experience

1. Strategy Lead, Mobile Na (Ibm Consulting)

   IBM

   Oct 2013 — Present · New York, NY, US

   Client-facing strategy lead within Mobile and Emerging Tech Center of Competence with primary focus on collaborative development and execution of client go-to-market digital strategies; additional focus on exploring and rationalizing nascent and emerging technologies- Mobile Governance and Operations Strategy- Business Transformation Strategy- User Experience Strategy and Design- Digital Product Strategy & Roadmapping- Mobile Process Transformation - Opportunity Value Mapping (KPIs, Metrics)- High level mobile architecture and integration Strategy- Experience Design Strategy & Facilitation- Mobile Implementation and Resource Planning- Bid and Proposal/Business Development Support and Lead- Thought Leadership Development and Evangelism (internal/external)- A-CSM - Advanced Certified Scrum Master (Scrum Alliance)- IBM Design Thinking Coach- Agile Practitioner

Education

• University of Rochester

  BA English

  1991 — 1995

Skills

• Advertising
• Telecommunications
• Product Development
• Online Advertising
• Product Management
• Crm
• Sem
• Multi-Channel Marketing
• Mobile Strategy
• Social Media Marketing
• Market Research
• Online Marketing
• Go-to-Market Strategy
• Marketing
• User Experience
• Content Strategy
• Marketing Strategy
• Consulting
• Digital Media
• Mobile Marketing
• Mobile Applications
• Mobile Content
• Account Management
• Interactive Marketing
• Programme Governance
• Business Development
• Digital Marketing
• Mobile Internet
• Mobile Advertising
• Leadership
• Mobile Devices
• Ppc
• Social Media
• Strategy
• E-Commerce
• Digital Strategy
• Innovation Management
• Lead Generation
• Competitive Analysis
• Strategic Partnerships