Michael Tripari
Building Scalable Performance Systems | AI Lead Scoring Algorithm • CRM • Digital Infrastructure
- Role
- Marketing Web Strategist at Willow Valley Communities
- Location
- Lancaster, US
- LinkedIn followers
- 500 followers
About Michael Tripari
I build the marketing operations and technology systems that connect marketing to…
Experience
Marketing Web Strategist
Nov 2024 — Present · US
At Willow Valley Communities, I focus on digital strategy, web infrastructure, and lead optimization. I designed and implemented a custom lead scoring algorithm system (0–400 scale) using income data, property values, demographic data, and behavioral signals to support qualification and sales efficiency. I also developed real-time validation workflows using Twilio, ZeroBounce, and behavioral filters to reduce low-quality submissions. My work includes building a scalable Google Tag Manager framework for enhanced conversions, offline syncing, and attribution, as well as unifying Gravity Forms, CRM, and analytics systems across five brands. I’ve created dashboards to track campaign performance and pipeline impact, while collaborating with sales and leadership to align bidding strategy, targeting, and messaging with real-time insights.
Education
Lancaster County Career and Technology Center
CompTIA A+, CompTIA Network+ Computer Technologies
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