Michael Petry

About Michael Petry

An innovative and highly qualified CREATIVE EXECUTIVE with extensive experience in the creation and management of launching multiple digital and mobile products. Executes user experience design and mobile strategy. Possesses a proven track record in strategic planning, working collaboratively with a team to design and discover the best user experience, analyzing the results to further enhance products that attract customers. A results-driven visionary and top performer motivated to produce industry-leading designs that promote and strengthen the company image and maximize user experience.

Experience

1. Director of Digital Products

   ASCAP

   Sep 2023 — Present · NY, US

   Launched a new ASCAP app for iOS and Android utilizing react native to enable ASCAP members to manage their catalog of works, check their earnings, find events, learn about the music business and collaborate with other members.• Lead a diverse team of internal and external analysts, product designers, front-end engineers, back-end engineers, QA engineers, marketing and content editors through product strategy, research, discovery, ideation, design, development, launch, analysis, iteration and optimization.• Collaborate with cross functional teams to communicate a clear product vision, gain executive buy in, fulfill legal compliance, establish a product marketing plans, develop an operationalization plan and evangelize the mobile app strategy.• Develop strategy, research and recommend slate of 3rd party services for the app operation including analytics (Mixpanel), push messaging (Onesignal), security (reCaptcha), image moderation (Hive), in app chat (Stream), wallet (urban airship), licensing (musixmatch) and performance monitoring (DataDog), content management (SiteCore)• Manage relationship with Apple and Google to ensure ongoing app compliance with App Store regulations and requirements.• Create and execute the mobile app strategy by establishing short & long term product roadmaps, KPIs, project scope, authoring requirements, goals, deadlines, ongoing operation plans and analytics reporting.

Education

• University of Michigan

  BFA, BA, Photography, Lithography, History of Art

  1989 — 1993

Skills

• User Experience
• Content Strategy
• Marketing Strategy
• Social Media
• Web Design
• Product Strategy
• Team Management
• Graphic Design
• Strategy
• E-Commerce
• Product Development
• Html
• Usability Testing
• Online Marketing
• Web Development
• SEO
• Information Architecture
• Creative Direction
• Product Management
• Mobile
• Analytics
• User Interface
• Flash
• Social Networking
• Digital Strategy
• Social Media Marketing
• Mobile Applications
• Team Building
• Management
• Art Direction
• User Interface Design
• Mobile Internet
• Web Analytics
• Css
• Requirements Analysis
• Marketing
• Creative Development
• Mobile Marketing
• Usability
• Team Leadership