Michael T.
Senior Web Strategy Manager
- Role
- Web Strategy Team Leader at Cru
- Location
- Rock Hill, SC, US
- LinkedIn followers
- 500 followers
About Michael T.
I am a digital marketing expert with 27 years of experience in helping enterprise-level organizations increase leads and conversions through web strategy and optimization. My skills include strategic leadership, lead generation, conversion rate optimization, web analytics, organic search (SEO/GEO), content strategy and project management. I\'ve led or participated in multiple enterprise-level, multimillion-dollar website redesigns and rebranding projects for various telecommunications and nonprofit organizations.If you\'re looking for someone to lead out your website redesign project who uses data-driven insights and strategy; who speaks the languages of C-suite executives, designers and developers; and who has a proven track record of successful execution – reach out, and let\'s talk.
Experience
Web Strategy Team Leader
Jan 2023 — Present · Orlando, FL, US
Lead $1M Cru.org website redesign project.• Hire and manage team of designers, developers, QA testers and authors.• Manage SEO strategy for Cru.org and consult on other Cru ministry websites.• Develop analytics dashboards for measuring website KPIs (donation revenue, mission trip sign-ups, event RSVPs, newsletter subscriptions, product sales, etc.).• Lead and manage the development of marketing content for the website.• Help develop StoryBrand messaging for Cru.org.• Consult on web content strategy and digital cross-channel campaigns.• Optimize landing page conversions through A/B testing of layout, copy, CTAs, etc. using Optimizely.• Research and develop AI policies and solutions for marketing (AI ethics, SEO, chatbots, workflow automation).
Education
George Mason University
B.A., English: Film & Media Studies
1994 — 1998
Northern Virginia Community College
Certificate, Digital Video & Filmmaking Production
2007 — 2012
Full Sail University
Master of Fine Arts (MFA), Creative Writing
2013 — 2014
Skills
- Web Content
- Online Advertising
- Creative Writing
- Copywriting
- Web Content Management
- Blogging
- Online Marketing
- Content Development
- Web Analytics
- Content Management Systems (Cms)
- Cms
- Email Marketing
- Social Networking
- Social Media Marketing
- Video Production
- Editorial
- SEO
- Wordpress
- Screenwriting
- Editing
- Film Production
- Social Media
- Video
- Brightedge
- Content Strategy
- Leadership
- Search Engine Optimization (SEO)
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