Michael Goodman

About Michael Goodman

I’m a marketing executive focused on one thing: driving measurable revenue growth through modern, data-driven marketing.Over the past 15+ years, I’ve built and scaled marketing organizations across Fortune 100 brands and high-growth companies in CPG, eCommerce, and B2B industries. My experience sits at the intersection of brand strategy, demand generation, and marketing operations, where I help companies turn marketing into a true growth engine.I’ve led transformations that:* Increased pipeline and qualified leads by 75%+* Reduced CAC by over 50%* Doubled conversion rates through data-driven optimization* Built lifecycle and CRM systems that significantly improved retention and LTVMy approach combines strategic clarity with operational execution, aligning marketing, sales, and product around shared revenue goals, while leveraging analytics, automation, and AI to scale performance.I’m particularly energized by opportunities to:* Build or transform marketing functions* Lead go-to-market strategy and expansion* Scale demand generation and pipeline* Drive digital and eCommerce growthIf you\'re looking for a marketing leader who can connect brand, performance, and revenue, let’s connect.

Experience

1. Marketing & Ecommerce Director

   Media Bros

   Jan 2023 — Present · Portland, OR, US

   Brought in as the first marketing leader to build and scale a modern marketing function and eCommerce engine, with full ownership of demand generation, digital growth, and revenue contribution.Transformed marketing into a revenue-driving function, implementing a full-funnel demand generation strategy across paid media, lifecycle, and digital channels driving a 75% increase in qualified pipeline and achieving 9:1 ROAS. Doubled website conversion rates (2x CVR) through data-driven UX optimization, funnel analytics, and continuous experimentation.Increased MQL-to-SQL conversion by 35% by aligning marketing and sales around lifecycle definitions, funnel metrics, and CRM integration.Scaled owned audience growth 8x by building a lifecycle marketing engine (segmentation, automation, personalization) to improve retention and LTV.Reduced operating costs by $50K+ annually by redesigning the marketing operating model, insourcing key capabilities, and deploying automation/AI tools.Built and led the company’s marketing infrastructure (CRM, automation, analytics stack) to enable scalable growth and real-time performance visibility.

Education

• Ohio Wesleyan University

  Bachelor of Arts (B.A.), Business/Managerial Economics

  2000

• Lewis & Clark College

  Master of Arts - MA, PSYCHOLOGY

  2006

Skills

• Blogger
• Video Production
• Customer Service
• Integrated Marketing
• E-Commerce
• Market Research
• Strategic Partnerships
• Category Insights
• Strategic Planning
• Social Media
• Sports Marketing
• Account Management
• Marketing Communications
• Advertising
• Creative Solutions
• Project Management
• Marketing
• Online Marketing
• Consumer Insight
• Building Relationships
• Management
• Team Building
• Mobile Applications
• Strategic Thinking
• Brand Development
• Sporting Goods Industry
• SEO
• Public Relations
• Event Management
• Digital Strategy
• Early Adopter
• Business Development
• Digital Marketing
• Athlete Marketing
• Event Planning
• Sports
• Product Marketing
• Sales Presentations
• Social Networking
• Social Media Marketing