Michael Doyle

About Michael Doyle

I am an innovative and experienced digital marketing strategist, social media producer, and project manager. I enjoy working both in house and on a freelance basis to support private and social sector organizations in crafting integrated systems to build authentic and loyal relationships with their customers and audiences. I am also a seasoned program manager with a history of successfully developing and implementing meaningful programming in several leading mission-driven organizations. I am highly skilled in financial management and budgeting, as well as grant stewardship and compliance. I also have a great deal of experience planning and executing a wide array of in-person events and virtual programming, and am comfortable working directly with talent/senior leadership.

Experience

1. Account Supervisor

   Town Hall Agency

   Apr 2022 — Present · New York, NY, US

   Strategy Consulting* Led communications and marketing strategy engagements to support clients in developing clarity of purpose, a shared understanding of success, and a vision for the future. This foundation guided deeper levels of strategy development that enable us to co-create actionable solutions and tactical plans that empower our clients to realize their vision and achieve their goals.* Plans integrate efforts of Programs, Communications & Marketing, Fundraising, and Executives, and require problem solving, stakeholder engagement and management, channel audits, multi-year phased growth plans, and increased efficiencies. Clients include Open Society Foundations, the Center for Global Development, and Meals on Wheels America. Marketing Campaigns* Directed campaign vision & strategy in partnership with Creative & Media leads to optimize channels, platforms, assets and timing to drive toward client business objectives. Products include websites and landing pages, email marketing, organic and paid social, programmatic ads, video & audio production; completed on time and on budget* Types of campaigns include EOY Fundraising, Awareness and Consideration, Full Funnel, and UGC. Media strategies leverage new AI-driven platforms like Performance Max so clients increase budgets with 2-5x better results in performance across KPIs* Championed and led the rollout of a work management tool (Asana), designing templates and workflows, conducting formal training series to guide account leads in managing internal and client-facing boards. This led to significant increase in efficiency and visibility, and improved relationships and with clientsGeneral* New Business Development, Client Relationship Management, Budgeting & Financial Management, Projections, Actualization* Thought Leadership - Fundraising, Virtual & Hybrid Events, Strategic Planning* Coaching for mid-level and junior team members, leader of the Volunteerism, Activism, Advocacy Subcommittee of the Q! ERG

Education

• Columbia University

  Post-baccalaureate Premedical Program, Physics, Chemistry, Biology

  2009 — 2012

• Tufts University

  Bachelor of Arts - BA, International Relations

  2001 — 2005

• School for International Training

  Madagascar: Society & Culture (Semester Abroad), Sociology and Anthropology

  2003 — 2003