Michael Tasner

About Michael Tasner

I help brands win the audience that matters most: families. For more than two decades, I’ve been obsessed with one question: what makes people trust a brand, choose it over the competition, and come back again and again? That question has shaped my work as a founder, strategist, agency leader, author, and speaker. Today, my focus is helping businesses build brands that families trust, choose, and love. Through my work in marketing, brand strategy, storytelling, and what I call Parent Marketing™, I help organizations better understand how to connect with parents and families in ways that are authentic, memorable, and commercially effective. Because reaching families is not just about getting attention. It is about earning trust, creating relevance, and building experiences people want to return to. Over the years, I’ve built and led multiple companies, helped brands generate meaningful growth, spoken on stages around the world, and written extensively on marketing, strategy, and business growth. I’ve also had the privilege of serving as the former Chief Marketing Officer of Guerrilla Marketing International, where I deepened my passion for bold, results-driven thinking that actually moves the needle. What drives me now is bigger than marketing tactics. I’m passionate about helping brands create stronger emotional connections, clearer positioning, and more meaningful customer experiences, especially in categories where families are at the center. That includes child-focused businesses, attractions, family entertainment, education, hospitality, and experience-driven brands that want to become the obvious choice for parents. My work sits at the intersection of-> brand strategy -> storytelling -> parent and family psychology -> customer experience -> modern marketing -> growth systems that drive long-term loyalty I believe the strongest brands do more than sell-> They create trust-> They create memories-> They create loyalty. And when done right, they become part of the lives and routines of the families they serve. If you’re building a brand that wants to connect more deeply with families, strengthen your positioning, and create marketing that leads to lasting loyalty, let’s connect.

Experience

1. Official Member of Forbes Agency Council

   Forbes Agency Council

   Sep 2017 — Present

   Forbes Agency Council is an invitation-only organization for senior-level executives in successful public relations, media strategy, creative and advertising agencies.

Education

• University of Warwick - Warwick Business School

  Master of Business Administration - MBA

  2018 — 2020

• Bradley University

  Bachelor of Business Administration (B.B.A.), Marketing

  2002 — 2006