Michael Stratton
General Manager/Partner of CANNABITION - An Immersive Experience
- Role
- General Manager Partner at Cannabition Las Vegas
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Michael Stratton
Creative strategist with a passion for blending artistry and business, I thrive at the crossroads of innovation and execution. From leading an immersive entertainment experience with national brands to reimagining a seminal music label and entertainment venues, I bring bold ideas to life with a focus on collaboration, storytelling, and impact. Equal parts visionary and operator, I find inspiration where creativity meets commerce; a dynamic space where bold ideas transform into meaningful experiences.
Experience
General Manager Partner
Jul 2023 — Present · Las Vegas, NV, US
Identify and drive new revenue opportunities across multiple business verticals, overseeing company financials, projections, and financial target-setting to ensure alignment with strategic goals.• Chair update and strategy board meetings, streamlining processes and fostering effective collaboration across teams.• Develop comprehensive onboarding materials, including staff training programs, to support seamless integration and team development.• Work closely with our anchor national brand sponsorships, including Willie Nelson’s Willie’s Reserve and the Blues Brothers/Belushi’s Farms, managing all aspects of agreements, licensing, creative development, brand consulting and integration for the upcoming experience.• Collaborate directly with our Creative Director David Korins’ team to refine and develop all aspects of the experience, focusing on technical execution, guest engagement, and creative vision.• Work closely with the fabrication team on the development and technology of installations to ensure high-quality execution and innovative designs.• Lead retail development efforts, including setting budgets, selecting merchandise, and curating product offerings to align with the brand and enhance the guest experience.• Spearhead the development of marketing and PR plans, budgets, and overall strategy to drive visibility and engagement.• Secured and developed our ticketing partnership, leading negotiations and overseeing the agreement to ensure seamless operations and profitability.
Education
UNLV
Film Studies
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