Mike McGrail
Global Digital Marketing Controller - the Dalmore @The Dalmore
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WORK HISTORY
Global Digital Marketing Controller - the Dalmore @The Dalmore
Scotland, GB
After two years in the Whyte & Mackay central digital team, I have moved into The Dalmore Global Brand team (Whyte & Mackay\'s flagship brand). For details of my central role please scroll past the below Marketing Speaker section.I drive global digital marketing for The Dalmore, a luxury single malt whisky brand with incredible heritage. My key outputs include- Creation of our digital engagement strategy across key marketing channels for DTC and brand elements- Ownership of our CRM program and and 1st part data strategy - Ownership of thedalmore.com user experience- Driving of paid and organic social media activity- Management of digital investment and budgets
EDUCATION
Wine & Spirit Education Trust
WSET 2 (Merit), Drink
Econsultancy
Marketing
Luxury Academy
Certificate in the foundations of luxury , Marketing
Edinburgh Napier University
2:1, Marketing with Entreprenuership
SKILLS
ABOUT MIKE MCGRAIL
Digital marketing specialist with experience across all key channels. My career began in 2007 and since then I\'ve worked in agencies, run my own agencies, experienced the world of start-up tech, financial services and now find myself in the magic realm of whisky.I\'m strategic, with a creative touch and the ability to make key decisions based on data and marketer\'s intuition. I\'ve built and led teams throughout my career and love to be surrounded by people willing to drive things forward at all times.I\'m also a marketing speaker with over 15 years experience. See my profile for info.Specialties: Social media strategy, paid social, programmatic display, digital marketing strategy, content creation and marketing, online reputation management, digital brand building, online community growth and management, measurement, analysis and reporting.
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