Michael Spadaccini

About Michael Spadaccini

Expert in turning chaos into orderProactive, engaging, and self-motivated analytics professional with over 15 years of experience in marketing / digital analytics managing professionals and delivering actionable insights. Driven and collaborative self-starter with excellent communication and interpersonal skills, attention to detail, proven track record driving technical innovation in marketing, identifying new business opportunities and capable of validating findings in the market place. ACHIEVEMENTS• Established user-based tracking that enables campaign tracking, segmentation and website personalization.• Integrated data from cloud based platforms into CRM platforms and data warehouses for end-to-end analytics.• Automated reporting and established self-service analytics to facilitate more advanced analytics and innovation.• Media planning and budgeting to adhere to performance goals.CORE COMPETENCIES• Attribution Modeling • Audience Segmentation• Budgets & Contracts• Business Intelligence • Call Tracking / Intelligence• Cross Functional Teamwork• Dashboards / KPIs / ROI• Data Management / Governance• Digital / Web Analytics • Funnel Analytics• Lead Generation• Market Sizing• Marketing Funnel• Master Data Management (MDM)• Media Mix Modeling• Modeling & Forecasting• Quality Management• Quantitative Analysis• Relational Databases (RDBMS)• Report Automation• Scenario Planning• Search Engine Optimization (SEO)• Segmentation & Personalization• Tag Management (DTM/GTM Server)• Website PersonalizationADDITIONAL SKILLSGOOGLE CLOUD • GOOGLE BIG QUERY ML • GOOGLE FUNCTIONS • GOOGLE DATA STUDIO • GOOGLE ANALYTICS • GOOGLE TAG MANAGEMENT (GTM) • GOOGLE APP SCRIPT• GOOGLE SHEETS • ADOBE DYNAMIC TAG MANAGER (DTM) • SCREAMINGFROG • BRIGHTEDGE • MOZ • GOOGLE SEARCH CONSOLE • ADOBE ANALYTICS / OMNITURE • ADOBE TARGET • GOOGLE ADWORDS • META ADS • MICROSOFT ADS • TRADEDESK• HUBSPOT • TABLEAU • SALESFORCE.COM SALES CLOUD • SALESFORCE DATORAMA • SALESFORCE EINSTEIN • SALESFORCE AUDIENCE STUDIO / KRUX • MS OFFICE • EXCEL • WORD • PHOTOSHOP • SITECORE • HTML • DHTML • JAVASCRIPT • CSS • JQUERY • JSON • XML • REGULAR EXPRESSIONS • EXTRACT TRANSFORM LOAD (ETL) • SQL • SSIS • PYTHON • R • SAS JMP • CALLRAIL • FIVE9 • INVOCA • CISCO

Experience

1. Director of Analytics

   SkinCure Oncology

   May 2022 — Present

   Analytical services include- Data Science: Provide media mix modeling, funnel time series forecasting, and regression models- Analytics & Insight: Automated and designed descriptive dashboarding for media activity, web analytics, call center management and enterprise performance leveraging Data Studio, Tableau or Salesforce. Conduct ad hoc analyses and establish standards for more consistent reporting- Data Engineering: Design, extract, and transform data from 3rd party marketing platforms and integrate it into Google BigQuery using Python- Consultative Services: Evaluating Saleforce and media implementations. Advise on best practices and provide guidance on how to become more effective in platforms- MarTech: Migrated marketing tech from agency to in-house team. Tech stack includes Word Press, Google Analytics, Google Tag Manager, Facebook, Microsoft Ads, LinkedIn, CallRail, and GravityForms

Education

• Lake Forest Graduate School of Management

  Master of Business Administration (MBA), Finance, General

• University of Illinois Chicago

  Computer Engineering, Mathmatics, Computer Science, Engineering

Skills

• Web Analytics
• Sem
• Omniture
• SEO
• Business Intelligence
• Data Warehousing
• Management
• Competitive Intelligence
• Data Integration
• Cubes
• Data Marts
• Analytics
• Data Analysis
• Google Analytics
• Data Mining
• Online Advertising
• Segmentation
• Digital Marketing
• Email Marketing
• Database Marketing
• Ppc
• Organic Search
• Online Lead Generation
• Crm
• Online Marketing
• Business Analytics
• Competitive Analysis
• Salesforce.com
• Business Objects
• Strategic Planning
• Marketing
• Analysis
• Process Improvement
• Leadership
• Cross-Functional Team Leadership
• Strategy
• Marketing Strategy
• Business Development