Michael Smith

About Michael Smith

Senior Marketing & Corporate Events Manager Over 15 years of success leading transformative events and communications that increase brand value, drive revenue growth, and propel large and small companies to the forefront of their markets. Direct innovative and engaging live, virtual and experiential events and programs from concept through post-event both domestically and internationally regardless of size, budget or target market. Regarded for an ability to analyze critical business targets and collaborate with all core functions of an organization to create effective solutions. Specialties: Event Planning, Project Management, Client Relations & Retention, P&L Management, Branding & Brand Positioning, Social Media, Merchandising, Marketing Communications, Design, Advertising, Media Placement, Copywriting

Experience

1. Senior Marketing Events Manager

   Lyten

   Mar 2024 — Present · San Jose, CA, US

   As Lyten\'s first Marketing Events Manager, manage Lyten\'s portfolio of corporate events from inception to completion. Create and foster brand awareness of Lyten and its products at multiple industry events and streamline and execute event presence, working with executives and product teams on speaking opportunities, demos, sponsorships and tradeshow and conference participation. Additionally manager internal events as needed.

Education

• Michigan State University

  MA

• San José State University

  BA