Michael Smith

Purpose Economy Champion @Canadian Purpose Economy Project

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2023 — Present

Purpose Economy Champion @Canadian Purpose Economy Project

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EDUCATION

2002 — 2006

The University of British Columbia

BSc. Global Resource Systems, Sustainability

SKILLS

Public RelationsBusiness StrategyStrategyBusiness DevelopmentProject ManagementMarket ResearchEnvironmental AwarenessSales ManagementSustainability ConsultingMarketing CommunicationsLeadershipSustainability StrategyNew Business DevelopmentEntrepreneurshipCustomer EngagementSalesCorporate Social ResponsibilitySustainable BusinessEnergyMarketingStrategic PlanningSustainable DevelopmentPublic SpeakingSocial MediaClimate ChangeSustainabilityRenewable EnergyBrand Management

ABOUT MICHAEL SMITH

Strategic Advisor, Consultant, Coach + Partner to Purpose-Driven Leaders and Organizations. Expert in Purpose, Impact, Sustainability + Brand Innovation Strategy to Advance Future-Fit Leadership, Growth, Impact + Transformation. Working to Advance the Purpose-Wellbeing-Regenerative-Impact Ecosystem + Economy, and Achieve the Sustainable Development Goals by 2030.As a fractional Chief Impact Officer with 20+ years of experience in responsible + sustainable business, I help leaders bridge key gaps to grow purpose, value + impact. Clients include high-growth startups + scaleups, leading multinationals + their brands / global subsidiaries, VC / PE funds, impact investors + portfolio companies. Working with executives, boards, investors + cross-functional teams to evolve strategies that accelerate the growth of high-impact brands. Track record of developing and implementing strategies that enhance value creation, grow stakeholder trust, customer loyalty + competitive advantage through purpose, transparency, accountability + social / environmental performance. I am often asked by clients to review then recommend enhancements to Company / Brand Purpose, Sustainability + Impact Strategy; B Corp certification (or re-certification) is often part of my initial work with many clients given the value it creates. All leaders can benefit from thinking like a B Corp. We have compiled extensive research + B Corp company case studies from innovators like Patagonia, Ben & Jerry\'s and others leading B2C and B2B brands. I support leaders to define purpose / mission / vision / values, develop integrated strategies + future-fit business models. This includes new policies, processes, projects + programs based on best practices. My work often starts internally to engage all teams to contribute to sustainable innovation + ambitious goals. I offer connections to impact-aligned capital + investors to help achieve fundraising milestones. I\'ve also enrolled new business customers + strategic partners. The enhanced value creation strategies that I\'ve helped develop and implement for clients result in greater stakeholder engagement, brand affinity, trust, loyalty + competitive advantage.Building bridges across sectors + industries, I also lead collaborations + advocacy with governments + civil society to advance policies that accelerate positive impact + systems change. Through courageous collective leadership we will tackle pressing challenges + create a world where all people + the planet thrive.

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Michael Smith — Purpose Economy Champion at Canadian Purpose Economy Project in Toronto, ON, CA | Unifers