Michael Smith
Vice President of Product @Mfour Data Research
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WORK HISTORY
Vice President of Product @Mfour Data Research
Irvine, CA, US
EDUCATION
UC Irvine
Masters, Demographics and Social Analysis
UC Irvine
Bachelor, Political Science
SKILLS
ABOUT MICHAEL SMITH
As the curator of MFour’s Surveys on the Go mobile-only panel, Michael continually provides researchers and companies with unparalleled access to the mobile consumer. He touts his ability to find “The Lost Demographic” – respondents who have made the shift away from landline and desktop to a mobile-centric lifestyle.Michael is also MFour’s Director of Operations. From mobile platform design to fielding and survey development to analysis, Michael’s mobile research experience is all encompassing. As a pioneer in mobile research, he’s helped Fortune 500 companies and market research firms find solutions by utilizing the inherent advantages of mobile research technologies.Michael holds two degrees from the University of California, Irvine: a B.A. in political science and an M.A. in demographic and social analysis. When he’s not shaping the mobile research landscape, Michael can be found honing his taste buds at new eateries (usually via happy hour), battling for “top spot” at board game night and coaching the undergraduate UC Irvine Mock Trial Team – ZOT! ZOT!Specialties: Statistical Analysis, Geographic Information Systems, Micro-Marketing, Survey Design, Qualitative and Quantitative Analysis, Database Development, Mobile Research, Panel Development.
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