Michael S.
VP of Ecommerce and Digital Marketing
- Role
- VP of Ecommerce and Digital Marketing at Abandc Company, Inc
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Michael S.
Experienced Digital Marketing professional. Highly skilled at strategic planning, data analysis, budget management, eCommerce, website merchandising, website optimization, CRM, email marketing, social media marketing, customer acquisition, and integrating digital marketing technology.
Experience
VP of Ecommerce and Digital Marketing
Jan 2020 — Present
Lead the development and execution of a comprehensive data-driven marketing strategy to build the Direct to Consumer (DTC) channel for the Butterblu & Pet Passion brands.About Butterblu: Welcome to Butterblu, where softness meets sustainability and everything matches. Our mission is simple: to keep your little snugglebunny warm and cozy, while making your life easier every step of the way. Every piece in our collection is created from GOTS-certified organic cotton, which means every hat, every bodysuit, every burp cloth is gentle on delicate skin, softer than you can believe, and designed to last from their first coo and beyond.About Pet Passion: Welcome to Pet Passion—the world’s first organic lifestyle collection for pets. We believe caring for the planet isn’t just a trend, it’s our responsibility. That’s why we only use recycled and upcycled materials, vegan leather, and all our cotton is 100% organic. Now you know what we mean when we say Sometimes Muddy, Always Clean.
Education
Rivier University
Master of Business Administration - MBA, Marketing
2010 — 2011
Rivier University
Bachelor of Arts - BA, Communications
2006 — 2010
Milford High School
High School Diploma, Civil Engineering
2002 — 2006
Skills
- Html
- Digital Marketing
- Marketing Communications
- Dreamweaver
- Online Marketing
- Product Marketing
- Social Networking
- Search Engine Optimization (SEO)
- Visual Merchandising
- Cms
- Dream - Epsilon
- Website Updating
- Web Design & Development
- Catalog Marketing
- Graphic Design
- Marketing
- Novator Ecommerce
- Promotions
- Advertising
- Website Development
- Atg Bcc Ecommerce
- Direct Marketing
- High Fives
- Email Marketing
- E-Commerce
- Web Development
- SEO
- Ecommerce
- Brand Development
- Website Merchandising
- Photoshop
- Microsoft Word
- Team Leadership
- Social Media
- User Experience
- Cheetahmail
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Css
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