Michael Sharkey
Head Marketing Coach. Podcast Host of Rethinking Dads.
- Role
- Head Marketing Coach at Growth Tools
- Location
- St. Petersburg, FL, US
- LinkedIn followers
- 500 followers
About Michael Sharkey
What happens when you spend a lifetime in media and walk away voluntarily? You hear radio differently and see the media world for it\'s opportunity and faults.After spending 25 years in broadcast radio, running commercial radio stations (most recently for Cox Media Group), I took a sabbatical in early 2014. While the experience for me and my family was life-changing, I knew this experience would give me the distance I needed to chart a path forward for my career in radio/media. I once heard the expression,\"when you\'re inside the bottle, you can\'t read the label.\" This applied to me when I was in radio. When I walked away, I got outside the bottle, read the label and knew the direction to go.My takeaways from this time moving forward: Radio is still meaningful, it\'s just being programmed poorly (mostly by executives). Spoken word is incredibly powerful and growing daily with the rise of podcasting. If 20-34 year olds spend 82% of every day staring at their smartphone, you better make the radio experience meaningful for them on this device.Finally, if you want to bring radio to Millennials, you have to unlearn everything you\'ve ever learned about radio and execute it completely differently. The Spotify generation wants radio (i\'ve done research on this), but you have to give it to them in ways you\'re not currently thinking of.Interested in more? Let\'s connect. Love sharing my findings with cool people willing to think differently about radio.
Experience
Head Marketing Coach
Jan 2022 — Present · Franklin, TN, US
I coach coaches who coach coaches. At Growth Tools, we help entrepreneurs and small businesses make it almost impossible to fail at growing their business. We teach tried and true marketing and lead generation and back it up with world-class coaching. I work with clients all over the world from solo entrepreneurs who are just getting started to 7-figure business looking to scale to 8-figures and beyond.
Education
Santa Fe College
Associate’s Degree, Communications & Astronomy
1990 — 1993
Academy of Coaching Excellence
Working on completing International certification as a Life and Leadership Coach
2013 — 2014
Skills
- Digital Media
- Social Networking
- Radio
- Radio Advertising
- Radio Broadcasting
- New Media
- Social Media
- Management
- Copywriting
- Broadcast
- Leadership
- Advertising
- Marketing
- Social Media Marketing
- Training
- Microsoft Excel
- Digital Marketing
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