Michael Serafini

Senior Director, Programming & Analytics @Blue Ant Media

Toronto, ON, CA

Report regularly on audience performance and overall media trends as it relates to 8 digital channels in CanadaProvide sales with channel estimates, selling rotations ensuring inventory and rate cards are optimizedWork with sales providing the necessary analysis and interpretation of audience metrics with the strongest stories behind the numbersCollaborate with Marketing to determine the effectiveness of on-channel campaigns, recommending strategic adaptationsContent lead on SVOD services internationally providing the overall content strategy, rollout and priorities in partnership with other key stakeholdersMonitor and report on overall trends in the linear and on demand space sharing information on ever evolving media trends, content interactions and platform usage in order to maximize potential content opportunitiesLead monthly insights meeting engaging with senior leadership on audiences and content trends