Michael Sciano
Customer Marketing & Advocacy Leader | Career & Job Search Coach l SaaS Outcomes-based Product Adoption @ Zylo, Adobe, ServiceTitan, Salesforce
- Role
- Customer Marketing Lead at Zylo
- Location
- Columbus, IN, US
- LinkedIn followers
- 500 followers
About Michael Sciano
Together, let\'s make needles move! As a senior leader in customer marketing and advocacy, I move the needles the executive team cares about: retention, expansion, advocacy, NPS, product adoption, and engagement. I have a proven framework for SaaS companies (tested and amended across 4 major companies) where I craft and build a Customer Marketing and Advocacy strategy geared for the unique customer base for a software company. I partner internally with teams from nearly every function and I start meeting customers within days of starting. I use my expertise in adult learning principles to build multi-channel campaigns (email, in-app, SMS, paid and organic social, etc.) and improve or launch highly interactive events and programming serving the needs of customers, whether in large segments or highly targeted.My work has led to incredible results: Boosting retention by double-digits at multiple companies;$$M in expansion growth; double-digit improvement in NPS; increased engagement across programs; and amplified brand presence.On any typical day, you can find me on our family\'s 150+ year homestead farm in Southern Indiana, where the day starts with feeding our goats and dogs (no gym membership required here!). When I\'m not working, you can find me nerding out to history (former high school teacher) or playing/coaching soccer, which I\'ve done for 40+ years.
Experience
Customer Marketing Lead
Sep 2025 — Present · Columbus, IN, US
Education
Marquette University
Bachelor's degree, History and Education, Business, Philosophy
Saint Ignatius High School
College/University Preparatory and Advanced High School/Secondary Diploma Program
Skills
- Project Management
- Salesforce.com
- Leadership Development
- Saas
- Sales Process
- Strategic Planning
- Business Development
- Digital Marketing
- Strategy
- Program Management
- Management
- Team Building
- Marketing Communications
- Marketing
- Sales
- Training
- Email Marketing
- Lead Generation
- Customer Acquisition
- Strategic Partnerships
- B2b
- Relationship Management
- Coaching
- Marketing Strategy
- Curriculum Development
- Multi-Channel Marketing
- Strategic Consulting
- Online Marketing
- Account Management
- Interactive Marketing
- Customer Relationship Management (Crm)
- Organizational Learning
- Crm
- Employee Training
- Enterprise Software
- Leadership
- Social Media
- Building Relationships
- Sales Presentations
- Social Networking
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.