Michael Schmitz

WORK HISTORY

EDUCATION

SKILLS

ABOUT MICHAEL SCHMITZ

Business manager (graduate in business administration) with many years’ experience in content strategy and content marketing projects gained as Director Content Architecture - Development and implementation of content strategies and content marketing frameworks- Development of maturity models to evaluate the content strategy maturity of companies- Establishment of the topic of content marketing in the company, enablement of customers and colleagues- Conception and moderation of workshops within the framework of content strategy projects- Business development for strategies for the introduction of enterprise marketing suites and platforms for content operations (content planning). Partner management and joint development of business cases- Advising management on all strategic issues (content and communication strategy)- Evaluation of marketing IT infrastructures (requirements, technical evaluation)- Lecturer and publication of professional articles in the field of content strategy, content marketing and digital publishing- Advising management on all strategic issues (content and communication strategy)Skills- Many years of customer acquisition and pitcher experience - Strong B2B focus, knowledge of the publishing, media, automotive, IT, financial services and industrial sectors - Strong in concept and presentation, innovative and quick to make decisions- Strong affinity for technology and systems- High flexibility and ability for networked thinking- Perseverance and the will to succeed