Michael Scher
Founder CEO @Brothworks Inc
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WORK HISTORY
Founder CEO @Brothworks Inc
New York, NY, US
EDUCATION
Nova Scotia College of Art and Design
BDcomm, Graphic Design
McGill University
Bachelor of Science - BS, Organic Chemistry
Dalhousie University
Bachelor of Science - BS, Cell/Cellular and Molecular Biology
Dalhousie University
BA, Theatre
SKILLS
ABOUT MICHAEL SCHER
Agents of Engagement™Advertising? Yeah, sure, we do that. But we believe that it is our job to create movements or communities that rally around brands, producing forward momentum for those brands. We call that engagement – using Horizontal Marketing™, where the consumer is conduit – but you can call it whatever you like. Just be prepared for the fact that we will bring to the table whatever ideas are required to get the job done.Specialties: consumer engagement, brand equity, generating positive word-of-mouth
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