Michael Saint-Aubin

About Michael Saint-Aubin

I’m a brand strategist and creative director with 20+ years of experience helping companies, from emerging startups to established legacy brands, build, evolve, and express who they are. My work sits at the intersection of strategy, storytelling, and design, with a focus on driving real business outcomes through brand clarity and creative excellence. I’ve led the launch of new ventures (like Snoop Dogg’s INDOxyz), repositioned biotech and healthcare organizations (LabCentral, Eko Health), and scaled DTC brands (Energy Muse, Chubbies, BucketFeet). Whether serving as a fractional creative director or leading a brand overhaul, I collaborate closely with executive teams to align brand and business goals, delivering results that resonate across audiences, channels, and cultures.

Experience

1. Fractional Interim Brand Strategist and Creative Director

   Chameleon Collective

   Jun 2021 — Present · Los Angeles, CA, US

   Broadly speaking I’m a marketing mercenary, I airdrop into your organization and help you define and articulate your value through brand and creative storytelling. And when you’re good, I’m gone. These are the three unique but specific areas I can help you. Brand Strategy and PositioningI’m a brand architect. I help build brands from the ground up or remodel the parts that have fallen out of fashion. Recently created and launched Snoop Dogg’s coffee brand INDOxyz and while also helping the biotech and life-sciences accelerator LabCentral redefine its brand positioning and articulate its value. Interim and Fractional Creative DirectorI’m an interim creative director with twenty years of experience working with small to mid-size brands to help fill their creative leadership needs. Typically I come in when there is no longer an FTE in that role due to job vacancy, paternity leave, etc. and help keep the creative and marketing teams moving forward without interruption. You don’t need me forever but you need me now. Deck Presentation Design and StorytellingI don’t just design investor decks, I help craft and sell your story. I specialize in helping founders communicate their businesses and ideas in concise, dynamic, and compelling presentations. Decks I’ve designed have been utilized to raise over $150M in Seed, A, B, and C rounds of funding.

Education

• Western Michigan University

  BA, English / Art History

  1998 — 2002

Skills

• Video Production
• Art Direction
• Adobe Creative Suite
• Microsoft Office
• Visual Communication
• Video
• Social Media
• Graphic Design
• Illustrator
• Creative Direction
• Advertising
• Photoshop
• Marketing
• Art
• Mac
• Brand Development
• Indesign
• Social Media Marketing
• Web Design
• Corporate Identity
• Html