Michael Ross

Marketing, Commercial, and Customer Data Analytics | Associate Director at Infinite Roar

Role
Associate Director of Advanced Analytics at Infinite Roar
Location
Chicago, IL, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Michael Ross

Customer-minded, solutions-oriented, innovative data analytics professional here. What sets me apart is that throughout my entire career, I’ve successfully bridged the gap between technical and functional. I consistently receive high commendation from my leaders and peers for being able to communicate about data and tell stories with it. My career path has had me working directly and indirectly on teams supporting commercial, sales, marketing, fundraising/advancement, customer service, eCommerce, CRM, and customer loyalty across the for-profit, non-profit, and public sectors – all toward the end of leveraging data to generate more leads/prospects, increase conversion/revenue/retention, and accomplish business goals. My technical expertise comes from a lengthy career full of numerous data responsibilities – including data analysis, business intelligence, predictive modeling, KPI measurement, storytelling/reporting up to executive leadership, revenue forecasting, business process design, data stewardship, and CRM systems management. Thanks to a combination of on-the-job learning and my master’s degree in analytics, my tech stack includes SQL (Databricks, GCP/BigQuery, Microsoft SQL Server); Python (pandas, TensorFlow); Tableau (Creator); Looker Studio; R (RStudio); Adobe Analytics; Google Analytics (GA4); and Microsoft Excel (VLOOKUP; pivot tables, etc.). I’m always interested in connecting with individuals with compatible interests, professions, and values.

Experience

  1. Associate Director of Advanced Analytics

    Infinite Roar

    Jan 2026 — Present · Chicago, IL, US

    As an experienced member of the DTAI (Data, Technology, Analytics, Audiences, and Insights) team, I execute Infinite Roar’s model of harnessing the global resources of Publicis Media Network to deliver a boutique, full-service experience to our clients. My current portfolio of clients includes brands in the cleaning services, financial services, and home improvement retail industries; I deliver on these clients’ advanced analytics needs in support of brand-building strategies.

Education

  • American University - Kogod School of Business

    Master’s Degree, Business Analytics

    2017

  • University of Cape Town

    Study Abroad Program

    2009

  • The George Washington University

    Bachelor’s Degree, Political Science

    2010

Skills

  • Rapidminer
  • Business Intelligence
  • Microsoft Office
  • Data Governance
  • Business Process Analysis
  • Imodules
  • Stewardship
  • Convio
  • G/L Reconciliations
  • Social Media
  • Donor Perfect
  • Higher Education
  • Donor Recognition
  • Grant Writing
  • Tableau
  • Business Process Improvement
  • Editing
  • Sql
  • Corporate Gifts
  • Policy Research
  • Annual Giving
  • Microsoft Excel
  • Public Policy
  • Data Mapping
  • Philanthropy
  • Requirements Analysis
  • Direct Mail Fundraising
  • Event Planning
  • Project Management
  • Fundraising
  • Nonprofits
  • Prospect Research
  • Report Writing
  • People Management
  • Wealthengine
  • Donor Research
  • Development Operations
  • Microsoft Word
  • Rstudio
  • Database Administration

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Michael Ross — Associate Director of Advanced Analytics at Infinite Roar in Chicago, IL, US | Unifers