Michael R. Lyons

About Michael R. Lyons

m••••••••@gmail.com | 33••••••69 I’m a results-driven Director of Product Management and transformational product strategy leader with a track record of delivering consistent growth, innovation, and market leadership. Recognized for turning product visions into market-shaping realities, I lead with strategic clarity, operational excellence, and a strong customer-centric mindset. I bring deep expertise in building and launching high-impact products with data-backed go-to-market strategies that resonate. I’ve led global cross-functional teams—spanning R&D, engineering, operations, and supply chain—to execute complex roadmaps and deliver next-generation solutions that redefine category expectations. As a dynamic people leader, I create cultures of accountability, agility, and excellence. I’m known for driving alignment across stakeholders, elevating team performance, and mentoring high-potential talent. My leadership consistently results in accelerated product cycles, strong financial outcomes, and sustainable competitive advantages. I am highly adaptable, as evidenced by my experience in Packaging, Life Sciences, Industrial Machinery, Industrial Rubber and Telecommunications. Key Achievements: Launched 8 market-leading products in a single year, driving 7% YoY growth in a mature industry. Grew lead-generation conversions from $1M to $2.5M annually by reshaping customer engagement strategies. Spearheaded profit initiatives that delivered $6M EBIT improvement in 2008 and $12M in 2009. Built and executed product roadmaps grounded in competitive intelligence and real Voice of the Customer (VOC) insights. CORE COMPETENCIES Strategic Product Management & Roadmapping Leadership & Team Building New Product Innovation & Launch Execution P&L and Portfolio Ownership Market Sizing, Segmentation, Competitive Analysis & Opportunity Capture Global Product Strategy & Positioning Cross-Functional Leadership & Team Development VOC, Pricing Strategy & Competitive Analysis I am open to product leadership opportunities where I can make an immediate impact.

Experience

1. Director of Product Management

   Rohrer Corporation

   Jun 2024 — Present · Wadsworth, OH, US

   Led Cross-Functional Teams: Successfully directing a team of managers and leads across Estimating, Prepress/Preproduction, and Engineering/Design functions, ensuring the seamless execution of product development activities. Delivered key products on time, meeting all quality and operational objectives, • Improved Estimate Quality and Execution: Enhanced estimating accuracy and efficiency by implementing new systems for estimating quality, consistency, and planning. Conducted in-depth analysis to align product estimates with commercial strategy and improved forecasting accuracy significantly.• Optimized Product Lifecycle and Portfolio: Spearheaded the execution of Quad strategies, leading initiatives like Life Cycle Product Line Simplification, SKU Rationalization and Strategic Pricing.

Education

• UNC Kenan-Flagler Business School

  MBA

• Hampton University

  BS

Skills

• Account Management
• Competitive Analysis
• Business Development
• Pricing Strategy
• Program Management
• Cross-Functional Team Leadership
• Market Planning
• Product Management
• Product Marketing
• Forecasting
• Strategy
• Team Leadership
• Marketing Research
• Segmentation
• Product Launch
• Sales Operations
• Management
• Strategic Planning
• Leadership
• Pricing Analysis
• B2b
• Marketing Management
• Pricing
• P
• Team Building
• Sales Management
• Lead Generation
• New Business Development
• Key Account Management
• Market Research
• Product Development
• Market Analysis
• P&L Management
• Web
• Marketing Communications
• International Marketing
• Analytics
• Income Statement
• Marketing Strategy
• Market Development