Michael Roehricht

About Michael Roehricht

I am a seasoned growth and product marketing leader with 20+ years of experience in scaling hosting, SaaS, and cloud platforms. I specialize in driving growth through strategic positioning and messaging, pricing, packaging, and AI-driven innovation while leading high-performing growth and product marketing teams.Extensive leadership in growth and product marketing: Currently Director of Growth & Product Marketing at GoDaddy for DEM markets, I lead growth marketing strategies for GoDaddy\'s web presence and hosting solutions across 20+ million customers which includes small and medium sized businesses as well as Developers, Designers and Agencies, delivering double-digit year-over-year revenue and unit growth.Proven expertise in cloud and application services: Previously at Rackspace Technology, I led global product marketing and GTM for managed application, security and data services, fostering partnerships with major SaaS and cloud providers and driving pipeline growth through targeted messaging and enablement. Broad eCommerce and marketing experience: Earlier roles include directing global online strategies at Dell and managing online marketing and commerce for HP’s Palm.com brand, contributing to significant revenue growth and brand engagement improvements.

Experience

1. Director of Growth & Product Marketing, Presence & Hosting

   GoDaddy

   Nov 2025 — Present · Austin, TX, US

   Lead Growth & Product Marketing for Developed English Markets (DEM) across multi-billion revenue product lines including GoDaddy Managed Hosting for WordPress, Web Hosting, VPS, Websites + Marketing, Online Store, Website Builder and various innovative AI offerings including Airo Site Optimizer and Airo for WordPress- Deliver double-digit YoY revenue and unit growth through cross-functional GTM launches, pricing transformations, and performance-driven marketing- Spearheaded the launch of next-gen AI-powered offerings as part of GoDaddy Airo, available to GoDaddy’s 20M+ customer base- Own end-to-end marketing lifecycle: research, messaging, positioning, pricing, and buyer journey orchestration- Partner with Product, Care, Engineering, and Executive leadership to shape product direction and maximize outcomes.Skills: Go-to-Market Strategy · Marketing Leadership · Competitive Differentiation · Competitive Intelligence · PMM · Voice of the Customer · Competitive Analysis · Enablement · Product Marketing · Differentiation Strategies · Pricing Strategy · Pricing Analysis · Digital Strategy · Analytical Skills · Artificial Intelligence (AI)

Education

• University of San Francisco School of Management

  Master of Business Administration (MBA), Management & Marketing

• New Mexico State University

  Bachelor of Business Administration (B.B.A.), Business & Computer Science

Skills

• Analytics
• Online Advertising
• Product Marketing
• Web Marketing
• Sem
• Digital Strategy
• Lead Generation
• SEO
• Omniture
• Google Analytics
• User Experience
• Strategy
• E-Commerce
• Online Marketing
• Web Analytics
• Ppc
• Email Marketing