Michael McGough
Sr Strategic Account Manager @Young Innovations
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WORK HISTORY
Sr Strategic Account Manager @Young Innovations
Co-lead national sales strategy for $100M+ commercial portfolio across multiple product categories in the dental healthcare industry. Drive sales growth, market penetration, and profitability through strategic partnerships, distribution agreements, and innovative marketing programs.• Managed national accounts delivering 2–3x industry CAGR for the past 10 years through strategic account planning, sales pipeline development, and value driven solutions.• Developed and executed comprehensive sales strategies across 15 brands, Private Label and 2,300+ SKUs, resulting in consistent increased growth.• Negotiated and managed strategic B2B distribution agreements and co-op marketing programs with top distributors including Henry Schein, Patterson, Benco, Burkhart, Darby, and NDC members.• Launched 60+ new products to market through customized marketing campaigns, clinical training, and sales enablement initiatives, increasing adoption and revenue.• Designed and implemented sales incentive programs to drive alignment with corporate initiatives across national and regional sales teams.• Partnered with executive leadership (VP of Sales, Marketing Director, Finance) to develop strategic business plans, including P&L, marketing budgets, and channel strategies.• Developed and created “Minute with Mike” communication tool, delivering engaging educational content and motivation to drive sales team performance.• Recognized internally as the “McGough Factor” for outstanding performance in sales growth, product launches, and strategic initiatives.
EDUCATION
California State University-Sacramento
Bachelor's degree
ABOUT MICHAEL MCGOUGH
I help organizations accelerate growth by aligning sales strategy, marketing execution…
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