Michael Rissetto

About Michael Rissetto

Linear and digital executive with experience across pricing, planning, inventory, operations & analytics. Successful track record of delivering results through data-driven decisioning, workflow optimization and team development. Skilled internal and external collaborator who develops trust-based relationships to execute company initiatives and exceed departmental goals. Experienced communicator and presenter to board members, executive leadership, and colleagues.Media Operations | Pricing & Planning | Business Development | Yield Optimization | Project Management | Ad Sales Finance & Reporting | Analysis & Modeling Accomplished leader of teams whose duties span pricing, planning, inventory, analytics/reporting, research, client support and commercial operations. Goes beyond the established job functions in order to deliver favorable business outcomes. Developer of monetization strategies and deal structures that benefit the business and its partners. Experience preparing decks and presenting to the board of directors. Assessed, negotiated and on-boarded vendor offerings that drove beneficial business outcomes. Excellent understanding of business practices relating to business operating processes and systems. •Data analysis & reporting•Budgeting and forecasting•Process/workflow assessment •Audience projections and segmentation•Sales finance reporting•Mentoring & professional development•Expert in Microsoft Excel & PowerPoint•Experience with multiple reporting sources (ex. Nielsen, comScore, Google DFP, Brightcove)•IAB certifiedProven track record:•Developed and employed strategies that aided increases in revenue (34%), pricing (50%) and advertiser portfolio growth (58%)•Decreased sales system licensing fee 70%, creating $3M in savings across 5 years, through management of sales system assessment and conversion implementation project•Led strategy for the linear programmatic marketplace delivering 5 year CAGR growth of 24%•Launched and managed a strategic partnership for digital monetization that resulted in 3 year CAGR growth of 248%•Increased OTT supply 113% y/y•Partnered on a successful time-buy business that delivered ~$4M in incremental revenue•Lowered advertiser credits 38% by refining and standardizing processes and workflows•Reduced various vendor expenses between 12–31% by vetting business needs and renegotiating contracts

Experience

1. SVP - Inventory & Linear Operations

   Cadent

   Mar 2025 — Present

Education

• Fairfield University

  Bachelor or Arts