Michael Ray

About Michael Ray

Leading marketing strategy is more than a job for me, it’s a passion that has allowed me to combine my creativity, my analytical mind, and my love for customer service into a career that is always challenging and never boring. I do genuinely love the work I do, though having incredible clients and an amazing team of brilliant people around me doesn’t hurt either.Having worked more than ten years in marketing, I have designed and built successful strategies and campaigns for companies of all sizes across multiple industries. I’m always striving to combine relevant audience insights, state-of-the-art campaign strategies and incredible content seamlessly while maintaining brand authenticity and delivering consistent ROI for clients.Here are a few of my focus areas:• Creating integrated email, social & digital strategies across delivery channels• Developing powerful, disruptive creative elements with our team• Engaging and growing online communities• Building hyper-targeted audiences using behavioral, geographic & demographic insights• Designing cost-effective, efficient, multi-level integrated campaigns • Constantly analyzing and optimizing campaigns almost to the point of obsession I believe that work is most effective when every discipline is interconnected and integrated, so all the work my team and I do coordinates with every marketing campaign element possible. Social media, digital and creative elements combine to create a unified marketing ecosystem that grows and moves brands forward together. It’s powerful stuff and it works.When I’m not working, I love spending time with my family (and my cats), exploring the beautiful city of Milwaukee and beyond, and serving in my community. I believe we all have the ability to impact the lives of others through our words, our actions, our art and beyond so we should embrace those opportunities wherever we go.Where do you want to start?

Experience

1. Strategic Marketing Director

   Accelity

   Sep 2021 — Present · Milwaukee, WI, US

   As a Strategic Marketing Director, I work to develop, recommend and guide strategy for our clients. This includes supporting clients and our internal team with campaign development, strategic planning, results analysis, strategic consultation and more.

Education

• University of Wisconsin-Milwaukee

  BA, Journalism and Mass Communications

  2008 — 2010

Skills

• News Writing
• Online Journalism
• Blogging
• Interviews
• Twitter
• Facebook Marketing
• Press Releases
• Digital Media
• Advertising
• Content Strategy
• Marketing Strategy
• Newspapers
• Marketing Communications
• Facebook
• Google Analytics
• Photoshop
• Editorial
• Social Networking
• Social Media Measurement
• New Media
• Online Marketing
• Nonprofits
• Social Media Marketing
• Online Advertising
• Photography
• Marketing
• Copy Editing
• Web Content
• Leadership
• Copywriting
• Editing
• Journalism
• Creative Writing
• Indesign
• Media Relations
• Feature Articles
• Wordpress
• Ap Style
• Writing
• Storytelling