Michael Skipper
Director @I-Spy
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WORK HISTORY
Director @I-Spy
Norwich, GB
i-Spy helps SMEs realise their value and find opportunities for growth.i-Spy exists because the world has never felt more complex. Struggling economies, conflicting politics, unrelenting technology and a society searching for direction. In this climate, small and medium-sized businesses are under pressure. i-Spy’s mission is to make brand knowledge accessible, affordable and practical, helping owners, marketing teams and directors utilise brand and creativity to protect profits, drive growth and inspire belief. In turn, this helps maintain livelihoods, support families, and strengthen an ever-challenged economy.
EDUCATION
Nottingham Trent University
Fashion Marketing and Communication, Specialised Sales, Merchandising and Marketing Operations
ABOUT MICHAEL SKIPPER
Over the years I’ve worked on brands including Bentley Motors, Vodafone, O2, Howden, Ideal Standard and Gatwick Airport, alongside many ambitious independent businesses.I treat brand as a commercial asset that shapes a company’s direction, builds trust and recognition, and makes future sales and recruitment easier. It’s more than a logo and colours. My value comes from combining real business experience with high-level brand and creative leadership. Early in my career I co-ran a nationwide industrial cleaning business for four years, dealing with the realities of operations, people and pressure. I then spent 12 years in London agencies working with global brands, before bringing that experience home to Norfolk to support ambitious regional and local businesses.I founded i-Spy to help owners and marketers use brand and creativity to reduce risk and grow their business.i-Spy sits between agency and freelancer. Senior thinking, strong process and experienced, friendly creatives working closely together, without big overheads. Your budget goes into strategy, craft and delivery. Nothing more.I help define your difference, shape your marketing and manage creative work end to end, from initial ideas to final artwork, turning strategy into practical, actionable delivery, while keeping the process collaborative and enjoyable. That includes brand identities, campaigns, brochures, event stands, social assets and the communications that keep you visible, relevant and in the conversation.And why i-Spy? It\'s short for I Spy With My Little Eye - a game that we all played as children, when our brains were geared toward being creative, exploratory, open-minded, collaborative and fun. The i-Spy philosophy to creative thinking, design execution and stakeholder management and process is set to this. Together, we find your difference and bring it to life creatively to build better commercial performance. If you want your brand and marketing to work harder, let’s chat.
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