Michael Raeford
- Role
- Director, Player Experience and Insights at Jam City
- Location
- Rocky Mount, NC, US
- LinkedIn followers
- 500 followers
Experience
Director, Player Experience and Insights
Apr 2021 — Present
Led development and deployment of company-wide experience management (voice of the customer) program focused on gathering and analyzing all customer feedback (surveys, reviews, social media comment, user interviews, support tickets) and experience metrics- Manage qualitative and quantitative research studies end-to-end (planning, survey programming, logistics, and analysis/reporting)- Create surveys, reports, and dashboards using various experience management platforms (Qualtrics, Alida, InMoment, Alchemer)- Conduct secondary market research utilizing various intelligence services (Sensor Tower, Data.ai, and others)- Created data pipeline and analytics framework for monitoring customer feedback channels - Generate actionable insights and analysis for all cross functional teams utilizing user research and market data - Develop code base for integrating various data and experience data vendors using Python, SQL, and various APIs - Responsible for knowledge management and creation of repository for company research, insights, documents, and information
Skills
- Asp.net
- Digital Media
- Ruby on Rails
- Affiliate Marketing
- Web Analytics
- Loyalty Programs
- Internet Entrepreneur
- Online Gaming
- Strategic Partnerships
- Vertical Search
- Mobile Games
- New Media
- Start-Ups
- Mobile Devices
- Directories
- Sem
- Mobile Applications
- User Experience
- Ppc
- Mobile Advertising
- Monetization
- Viral Marketing
- Digital Marketing
- E-Commerce
- SEO
- Content Strategy
- Microsoft Sql Server
- User Interface Design
- C#
- Social Media Marketing
- Product Management
- Search Engine Optimization (SEO)
- Metrics
- Game Development
- Entrepreneurship
- Web Development
- Venture Capital
- Mobile Marketing
- Online Marketing
- Online Advertising
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