Michael Richmond
Senior Vice President, Sales, Marketing & Value-added @South Mill Champs Mushrooms
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WORK HISTORY
Senior Vice President, Sales, Marketing & Value-added @South Mill Champs Mushrooms
Enterprise Leadership: Lead a cross-functional team of 100+ across sales, marketing, innovation, customer service, and value-added operations, with full P&L oversight and direct reporting to CEO and board. PE-Aligned Strategy Execution: Serve as executive liaison to private equity sponsors; lead quarterly board updates, strategic reviews, and long-range planning focused on value creation and margin expansion. Revenue Growth: Delivered over $100M in top-line growth through customer segmentation strategy, pricing model overhaul, innovation pipeline acceleration, and trade investment discipline. Margin Expansion: Improved EBITDA margins through SKU rationalization, logistics optimization, pricing consistency, and tighter sales/ops alignment. Integration Leadership: Led integration of regional acquisition into national footprint; unified GTM strategy and established national account playbooks. Innovation & Value-Added Expansion: Drove expansion of value-added product lines and private label programs, increasing contribution margin and market share. Team Development: Restructured commercial org, recruiting and developing high-impact leaders in sales, brand marketing, and key account management.
EDUCATION
The University of British Columbia
Honours, Bachelor of Management, Finance, Chemistry
SKILLS
ABOUT MICHAEL RICHMOND
Michael Richmond is a seasoned commercial and operational leader with over 15 years of experience driving transformative growth and performance improvement in the food and agriculture sectors. As SVP of Sales, Marketing, and Value-Added at a $x00M private equity–owned produce company, Michael has delivered significant enterprise value through revenue growth, cost discipline, strategic innovation, and post-acquisition integration.Michael leads a cross-functional team spanning sales, marketing, R&D, and operations. He has held full P&L responsibility and partners closely with private equity sponsors and the board on strategic planning, KPIs, and value creation initiatives. His work has included pricing overhauls, trade efficiency programs, regional acquisition integrations, and the launch of new value-added product lines—resulting in improved EBITDA margins and long-term growth readiness.Michael is seeking to bring his experience, industry knowledge, and operator mindset to a private equity firm as an Operating Partner or Portfolio Operating Executive. He is particularly focused on firms investing in food, agriculture, or CPG sectors looking for hands-on leadership to accelerate value across their portfolio.
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