Michael Prassa

About Michael Prassa

I\'m an Account Executive at Softchoice, where I partner with small and medium-sized businesses to deliver technology solutions that drive real business outcomes. What energizes me most about this work is the opportunity to build genuine relationships and help organizations navigate their technology decisions with confidence.My background spans sales, marketing, and digital marketing, giving me a well-rounded perspective on how businesses grow and what they need to succeed. I specialize in new business acquisition and account management, but at the core of what I do is a simple principle: understanding people\'s challenges and connecting them with the right solutions.I\'m passionate about networking and believe that the best business relationships are built on trust, authenticity, and mutual success. Whether I\'m working with a long-term client or meeting someone new, I approach every conversation as an opportunity to learn, add value, and build something meaningful.If you\'re looking to explore how technology can support your business goals or if you just want to connect, I\'d love to hear from you.

Experience

1. Account Executive

   Softchoice

   Apr 2025 — Present · Chicago, IL, US

   As an Account Executive at Softchoice, I partner with organizations to help them leverage technology to drive innovation, improve security, and reduce operational inefficiencies. I focus on building long-term, consultative relationships by aligning IT strategy with business outcomes.Own full sales cycle: from prospecting and discovery to solution design, negotiation, and closeDrive value for clients through cloud optimization, cybersecurity, modern workplace, and managed services solutionsCollaborate with strategic partners like Microsoft, Cisco, Google, and AWS to deliver best-in-class solutionsConsistently uncover and solve business pain points around cost management, digital transformation, and IT resourcingLeverage Softchoice’s technical architects and subject matter experts to deliver tailored, impactful client experiencesMaintain a strong pipeline of net-new opportunities while expanding revenue in existing accountsBy aligning technology initiatives to strategic business goals, I help customers get the most value out of their IT investments—faster and with less risk.

Education

• Illinois State University

  Bachelor of Science - BS, Marketing

• Metea Valley

  High School Diploma