Michael Porritt

About Michael Porritt

I’m a strategic marketing executive with over two decades of experience leading brand transformation, building high-performing creative organizations, and delivering measurable business growth across diverse industries. My approach is grounded in aligning bold creative vision with innovative business and marketing strategies. I’ve directed omnichannel marketing and brand positioning for national campaigns, overseen multimillion-dollar budgets, and led teams of designers, writers, strategists, and marketers to execute with clarity, efficiency, and impact. From Fortune 500 brands to high-growth challengers, I focus on delivering work that doesn’t just look good—but drives results. Highlights include achieving a 113% lift in memberships through targeted local marketing, increasing social engagement by 64% with optimized content strategies, and integrating AI tools like ChatGPT and Persado to enhance personalization and operational efficiency. I’ve built marketing departments from the ground up, developed CRM ecosystems to enable lifecycle marketing, and created scalable systems that empower teams to perform at their best. As a leader, I’m committed to fostering creative cultures that value collaboration, accountability, and continuous improvement. I believe great strategy clarifies decisions, great systems remove friction, and great teams bring it all to life. If you\'re interested in connecting about brand strategy, creative leadership, or driving meaningful business transformation through marketing, I’d be happy to talk.

Experience

1. Vice President of Brand and Digital Marketing

   Modwash

   Mar 2025 — Present · Chattanooga, TN, US

   Lead brand strategy, marketing, and customer experience for one of the fastest-growing car wash companies in the U.S, overseeing the entire customer journey from awareness to retention. Built the marketing department from the ground up, developing team structure, processes, KPIs, and systems to scale with rapid expansion.Defined and executed comprehensive brand strategy, ensuring consistent, differentiated positioning across digital, in-store, and experiential touchpoints.Directed omnichannel campaigns across paid social, SEM, OTT, programmatic, and local media, maximizing ROI and driving qualified traffic.Managed full marketing budget (working and non-working), aligning investments with business goals and operational efficiencies.Integrated AI tools like ChatGPT and Persado to accelerate content development, personalize messaging at scale, and enhance field engagement training.Launched targeted local marketing initiatives, achieving a 113% increase in memberships and strengthening community presence.Delivered a 64% increase in social media engagement through optimized content strategy and team execution.Built CRM infrastructure and lifecycle marketing programs to enable segmentation, automation, and revenue tracking.Partnered cross-functionally with operations, site development, and executive leadership to align marketing with business priorities and market expansion goals.Developed and led a high-performing marketing and creative team, fostering a culture of innovation, accountability, and results.

Education

• Michigan State University

  Bachelors, Communication Arts, Advertising, Fine Arts, Graphic Design