Michael Paul
Growth & Transformation Executive | CMO | GM | CINO
- Role
- COO & Founder at Growth Works Innovation Llc
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Michael Paul
I help CPG companies drive profitable topline growth through putting transformative…
Experience
COO & Founder
Aug 2018 — Present · Philadelphia, PA, US
Lead topline growth strategies across, food, beverage, and wellness sectors. Clients include several F-500 global clients along with several start-ups in CPG, health, and beauty sectors- Reversing Decline for Dairy Co-op: Built brand strategy around transparency and ubiquity including campaigns to help stem volume/value declines- Accelerated Innovation Funnel by 67%: Designed framework to double new product unit velocity with improved front-end process dicipline, created COGS and proforma modeling tools to improve concept quality- 3X Growth for Start-up: Changed run rate for food start-up client from $5MM to $16MM by shifting product positioning, channel entry sequencing to accelerate acceptance and path to profitability and reduce COGS/unit by 20% through product mix changes. Client has gained key acceptances within FoodService, online DTC, and traditional retail in the US and Canada- Built Innovation Accelerator: Created internal innovation accelerator for $7B global food client and new processes to reduce development time from 18-24 months to 6 months and cut launch costs by 70% following landscape assessment of 25 top incubators which was approved by c-suite- Drove 25% gain in retail shelf space: Unlocked 4 platforms of $22B global home goods company using enhanced consumer & category insights, enabling accelerated innovation cycle time and creating compelling thought leadership story presented to top retail partners.
Education
Northwestern University - Kellogg School of Management
MBA, Management Strategy, Marketing
1993 — 1995
WSU Carson College of Business
BA - Business Admin., Marketing, Economics
1981 — 1986
Skills
- Strategy
- Brand Architecture
- Team Facilitation
- Customer Insight
- Competitive Analysis
- Business Model Innovation
- Leadership
- Product Naming
- Shopper Marketing
- Product Development
- Consumer Insight
- Idea Generation
- Opportunity Mapping
- Integrated Marketing
- War Gaming
- Management
- Consumer Products
- Brand Equity
- Brand Management
- Cross-Functional Team Leadership
- New Product Development
- Business Modeling
- Product Innovation
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