Michael Kelly

About Michael Kelly

As a value creating life sciences CXO steeped in sales, marketing, and product conceptualization and commercialization, I help companies identify market opportunities, drive innovation, turn around business performance, and create stockholder value.Over the past 11 years I’ve served in C-level roles within digital agency and media, technology-enabled solutions, and digital healthcare solutions companies building out marketing strategies and organizations and helping life sciences companies achieve competitive advantage. Value creation includes: Creating competitive advantage and market differentiation for MNG Health, then positioning and packaging the company for 3X valuation sale to WebMD/Medscape in 2022. Streamlining global marketing organization, defining worldwide marketing strategy for its flagship offering, and catapulting business to #1 Gartner Critical Capabilities in Sales Performance Management (SPM). 400% revenue growth for customedialabs by transforming company from project based to ARR business model. OTHER RELEVANT INFORMATION_Serve on the Advisory Boards of Immaculata University Graduate Department Marketing and Phoenixville Area School District Community Committee._Built and operate a successful niche consulting firm specializing in revenue and valuation for life sciences, integrated agency, and tech-enabled solution companies. Serving in CMO, CSO, CPO and other key client roles, I help clients position, package, and market their offerings for global sales growth._Early career experience defining Cadient Group’s sales and marketing strategies for technology-enabled products, leading a business unit representing 30% of enterprise revenue, and managing up to 35% of the company’s book of business._Community Involvement includes President, Phoenixville Phantoms Boys Varsity Lacrosse Boosters Club | Head Basketball and Lacrosse Coaching, Catholic Youth Organization (CYO) & Phoenixville Marian Youth Club (PMYC)| Small business pro-bono consulting | High school FBLA co-op sponsor (marketing/digital marketing).

Experience

1. Owner Principal Consultant

   Kthree Partners, Inc

   Jan 2014 — Present · Phoenixville, PA, US

   OVERVIEWFounded discovery-based commercial consulting firm specializing in product conceptualization and marketing and sales approaches (GTM) for life sciences, integrated agency, and software solution companies. Particular focus on turn-arounds, valuation-drivers and positioning for sale. KEY ROLESServe in various client roles including CCO, CSO, and CMO. HIGHLIGHTS Currently building and executing commercial strategy for Med Safety Board, a subsidiary of the Institute of Safe Medication Practices (ISMP), an affiliate of the Emergency Care Research Institute (ECRI). Clients include medical device, combination product, and pharmaceutical product manufacturers. Work directly with client organization to position, package, market, and drive sales growth. Steer efforts to conceptualize and improve product offerings, optimize sales and marketing functions, operationalize commercial functions, and define valuation positioning, messaging, and GTM strategies. Results: 300% increase in bookings, 700% increase in average deal size, and over increase in pipeline opportunities inside of first year.

Education

• Immaculata University

  Masters, Organizational Leadership - Organizational Effectiveness

• University of Scranton

  BA, English

Skills

• Tableau
• Nvivo
• Microsoft Office
• Inquisite
• Iwork
• Quickbooks
• Quickbase
• Microsoft Access
• Zotero
• Qualtrics
• Adobe Acrobat
• Startstop Powerplay
• Research
• Statistics
• Student Leadership
• Critical Thinking
• Data Analysis
• Program Evaluation
• Wordpress
• Powerpoint
• Creative Writing
• Editing
• Public Speaking
• Copy Editing
• Event Planning
• Google Docs
• Survey Design
• Interviews
• Social Psychology
• Data Collection
• Survey Research
• Academic Writing
• Research Design
• Microsoft Word
• Higher Education
• Report Writing
• Access