Michael Paravola
Marketing Manager
- Role
- Marketing Manager at Carlson Labs
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Michael Paravola
Marketing leader with 8+ years of experience driving digital and e-commerce growth in the health and wellness industry. As Marketing Manager at Carlson Labs, I lead integrated marketing initiatives across paid media, email, social, SEO/SEM, content, and Shopify Plus — with a focus on conversion-driven growth and cohesive brand execution.I oversee promotional strategy, website optimization, and direct-to-consumer performance, partnering cross-functionally to ensure consistent messaging across all customer touchpoints — from digital campaigns to product packaging and sales materials. My work blends brand storytelling with performance marketing, ensuring creative, data, and user experience work together to drive measurable results.I’m especially passionate about optimizing systems and building scalable marketing programs — whether that’s refining lifecycle email flows, improving on-site conversion paths, or aligning creative strategy with growth objectives. I’m motivated by continuous improvement and turning insights into action that strengthens both brand equity and bottom-line performance.I’m motivated by continuous improvement — whether that’s testing new approaches to email, improving on-site journeys, or finding smarter ways to connect brand storytelling with performance marketing.
Experience
Marketing Manager
Nov 2024 — Present · Lincolnshire, IL, US
Education
Illinois State University
Bachelor of Science (B.S.), Integrated Marketing Communication
2013 — 2015
Skills
- Microsoft Office
- Social Media
- Conversational Spanish
- Public Speaking
- Teamwork
- Promotions
- Critical Thinking
- Customer Service
- Social Networking
- Microsoft Excel
- Microsoft Word
- Microsoft Powerpoint
- Microsoft Outlook
- Microsoft Exchange
- Advertising
- Interactive Advertising
- Event Planning
- Marketing Event Planning
- Corporate Branding
- Team Leadership
- Leadership
- Creative Strategy
- Creativity Skills
- Creative Problem Solving
- Social Media Marketing
- Presentation Skills
- Presentations
- Google Analytics
- Google Adwords
- Search Engine Optimization (SEO)
- Digital Marketing
- Management
- Organization Skills
- Search Engine Marketing (Sem)
- Marketing
- Time Management
- Mailchimp
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