Michael Lee Palmer
Strategy & Operations Leader at TikTok | Scaling Partner Ecosystems & Driving Revenue Growth | ex-iHeartMedia
- Role
- Client Solutions Planner at TikTok
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Michael Lee Palmer
As an award-winning Strategy & Operations leader at TikTok, I specialize in designing and executing the scaled programs that drive partner ecosystems. With a background managing a $94M portfolio of world-class brands (including Apple, Google, and Microsoft), my expertise lies in architecting data-driven operational systems, leading process innovation, and optimizing program ROI to fuel business growth. I thrive on transforming complex challenges into efficient, scalable solutions. I am passionate about building the operational backbone that empowers partners to succeed and am currently seeking opportunities in Strategy, Partner Operations, and Program Management.
Experience
Client Solutions Planner
Jan 2023 — Present · Los Angeles, CA, US
Designed and implemented scaled growth programs for a $94M portfolio of business partners (Apple, Google, Waymo), creating strategic frameworks that incentivized platform investment and drove over $9M in direct revenue• Engineered and owned the full data analysis and reporting lifecycle for partner programs, building an automated tracker for 290+ campaigns that provided key stakeholders with actionable insights on budget utilization and program ROI• Developed and executed GTM strategies to incubate and activate new high-value partners, providing customized growth plans that accelerated their path to commerce activation and success• Established and refined communication mechanisms for performance management by championing the adoption of new dashboards; drove 100% team adoption through training, creating a new, scalable standard for reporting• Served as a key cross-functional collaborator, partnering with internal Product, Engineering, and Campaign teams to share best practices, identify new tooling opportunities, and drive improvements to the partner experience
Education
Salzburg College
Study Abroad Program
2020 — 2020
California State University, Fullerton
Bachelor of Arts (B.A.)
2018 — 2021
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