Mike Ott
VP, Paid Search (Sem) @Klick
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WORK HISTORY
VP, Paid Search (Sem) @Klick
CA
Accountable for all elements of the SEM process ensuring consistent, high-quality product/service while elevating the SEM profile in ways that deliver growth via organic and/or new client scope of work.
EDUCATION
Sheridan College
Business, Business Administration
SKILLS
ABOUT MIKE OTT
Mike has developed and managed SEM accounts across the entire spectrum ranging between branding and awareness to performance-based modules including CPA targeting, benchmark value acquisitions or ROI focus.At Klick Health, Mike leads a team of specialists who manage a wide array of accounts ranging upwards of $3M annual spend and as large as keywords. With over 8 years of experience in pharmaceutical advertising, he is well versed in regulatory requirements and understanding how to develop strategies which adapt to each clients unique compliance needs. Prior to Klick, he worked entirely on performance-based models and has ingrained in him the mentality of looking beyond the click at deeper engagement data to more efficiently assess and optimize a campaign to better meet the end goal.
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