Michael Olson
Sr. Director, Head of Product Marketing & Developer Evangelism - Observability at Splunk
- Role
- Sr Director, Product Marketing - Observability at Splunk
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Michael Olson
I lead the observability product marketing and developer evangelism teams at Splunk, and occasionally blog at https://theproductmarketer.comAreas of experience:• Product marketing• Go-to-market strategy• Positioning & messaging• Category creation• Market analysis • Competitive positioning• Corporate strategy• Sales enablement• Consultative sales approaches (challenger sale, insight selling, Command of the Message)• Analyst relations• Product launches• Startups• Public speaking• Building, leading and maturing product marketing teams
Experience
Sr Director, Product Marketing - Observability
Jan 2022 — Present · Portland, OR, US
I lead the observability product marketing and developer evangelism teams at Splunk.
Education
University of Oregon Lundquist College of Business
BS, Business Administration, Minor, Political Science
2004 — 2008
Skills
- Google Analytics
- Marketing Strategy
- Go-to-Market Strategy
- Strategic Partnerships
- Salesforce.com
- Sales Enablement
- Lead Generation
- Start-Ups
- Product Launch
- Sales Process
- Market Analysis
- Demand Generation
- Public Speaking
- Web Analytics
- Marketing Communications
- Integrated Marketing
- Positioning
- Ppc
- Product Strategy
- Digital Strategy
- Saas
- Product Marketing
- Software as a Service (Saas)
- Digital Marketing
- Marketing Automation
- Online Advertising
- Solution Selling
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