Michael Olson
Product Owner Manager @EE
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WORK HISTORY
Product Owner Manager @EE
London, GB
Leading digital acquisition product at the UK\'s largest telco, owning strategy, backlog, and delivery across a portfolio of ecommerce and customer enablement platforms- Leading a zero-to-one acquisition experience combining eSIM activation and real-time connectivity data, projected to generate 100m GBP in annual revenue- Leveraged ML-driven personalisation and experimentation to optimise acquisition journeys, delivering double-digit conversion uplift across core ecommerce funnels- Introduced AI-assisted tooling into squad workflows, improving sprint delivery speed and backlog predictability- Owned prioritisation across competing commercial demands, working closely with senior BT Group stakeholders to align on value and trade-offs.
EDUCATION
The Ohio State University
Bachelor of Arts - BA, International Studies (World Economy & Business), Chinese
SKILLS
ABOUT MICHAEL OLSON
I build digital products that acquire, convert, and retain customers, and I have been doing it across four continents for 15 years.Currently at EE (BT Group), I am leading a new acquisition experience powered by eSIM and real-time connectivity, a zero-to-one build projected to generate 100m GBP in annual revenue. Before that, at Adidas, I owned Connection Studio: a global MarTech platform driving 50%+ of high-CLTV membership acquisition and saving 15m USD+ per year in redundant tooling and vendor overhead.My sweet spot is complex, high-stakes product work: platform builds, market expansions, data-driven ecommerce, and products that use AI and automation to personalise at scale and reduce operational friction. I have worked across fast-scaling start-ups (co-founded one), global MNCs, media, and luxury ecommerce in London, Amsterdam, Shanghai, Singapore, Ho Chi Minh City, Taipei, and more.I know how to operate in ambiguity, move decisively without breaking things, and bring engineering and commercial teams into genuine alignment.I thrive in Senior PM/PO and Head of Product roles in tech, media, ecommerce, and consultancy, where there is something real to build.*RIGHT TO WORK IN UK*
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