Michael Nalbone
AI | AR | Med Device & MedTech Commercialization
- Role
- Director of Downstream Marketing, Enabling Technology at Enovis
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Michael Nalbone
I am a marketing leader with an MBA from Penn State and 15 years of experience leading sales, marketing, and product development teams to commercialize innovative medical technologies and drive global market growth across the orthopedic and surgical device industries. I have experience leading commercial deployment of orthopedic and sports implants as well as ai-driven navigation and robotic technologies in the US and key OUS markets. I have travelled extensively in the US and International markets to engage multinational KOLS and collaborate with R&D in VOC efforts to identify user needs and develop robust NPD pipelines. I specialize in translating complex clinical technologies into compelling market strategies that accelerate adoption, strengthen surgeon engagement, and deliver measurable revenue growth.
Experience
Director of Downstream Marketing, Enabling Technology
Sep 2024 — Present · Austin, TX, US
Develop and implement Enabling Technology GTM strategy and launch plan across commercial organization with the goal to exponentially increase ASTRA ARVIS adoption through 2026Train field sales organization on previously identified customer segmentation targets across US market and provide marketing tools and talk tracks to engage potential customersEngage surgeons in Austin & in the field to train and certify surgeons on ARVISDevelop key marketing content including live surgical videos, surgical technique animations, surgeon interviews, and market enablement guidesLead webinars and marketing events to drive product knowledge, define product messaging, and build confidence alignment across field sales organization
Education
Penn State Great Valley
Master of Business Administration - MBA, Marketing/Marketing Management, General
Penn State University
Master of Business Administration, Marketing
College of Charleston
Undergraduate, History
Skills
- Microsoft Office
- Sales
- Oral & Written Communication Skills
- Sales Process
- Surgical Instruments
- Capital Equipment
- Pharmaceutical Sales
- Human Interaction
- Working with Surgeons
- Medical Devices
- Market Development
- Surgeons
- Hospitals
- Product Launch
- Surgery
- Cataract Surgery
- Building Clientele
- Sales Operations
- Making Connections
- Operating Room
- Orthopedics
- Business Development
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