Michael Mulderrig

About Michael Mulderrig

Proven asset in fast-paced, high-pressure environments, with a sharp eye for emerging…

Experience

1. Digital Media Content Producer

   Google

   Oct 2018 — Present · Los Angeles, CA, US

   Strategically developed and enhanced social media channels across multiple platforms, transformingthem into key marketing assets that drove audience growth, brand awareness, and customerengagement• Provided consulting services on comprehensive marketing strategies, including content development, influencer partnerships, brand positioning, and audience targeting to elevate visibility and product appeal• Led the end-to-end execution of new marketing campaigns and public relations launches for a range of business ventures, including brand rollouts, product debuts, and media-facing events—deliveringmeasurable results in reach, engagement, and ROI• Built and scaled a personal digital brand with over 900K followers across YouTube, TikTok, andInstagram, generating consistent engagement and brand loyalty across diverse audiences• Successfully partnered with national and international brands, creating sponsored content that met and exceeded ROI and conversion benchmarks through strategic storytelling and performance-basedcampaigns• Negotiated and executed brand deals across lifestyle, beverage, and entertainment sectors,consistently delivering high-performing campaigns aligned with each brand’s unique voice and goals• Leveraged digital influence to secure appearances on reality television and high-profile industry events, including the MTV Video Music Awards (VMAs), enhancing brand visibility and reach• Produced, edited, and published over 250 pieces of original content, leading to millions of cumulativeviews and positioning the channel as a trusted voice in entertainment and bartending culture• Utilized data analytics tools to track and optimize content performance, resulting in continuous channel growth and measurable audience engagement improvements• Developed and maintained strategic relationships with media outlets, PR teams, and talent reps,leading to cross-promotional opportunities and earned media placement

Education

• University of South Carolina

  Bachelor's degree, Digital Communication and Media/Multimedia

  2011 — 2015