Michael Thomson
Head of Digital @Essencemediacom Scotland
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WORK HISTORY
Head of Digital @Essencemediacom Scotland
Edinburgh, GB
Leveraging extensive experience in analytics, data, and technology, I excel in orchestrating comprehensive media strategies that encompass a broad spectrum of digital channels.My expertise spans the planning, buying, and activation of media across diverse platforms, including display, social media, paid search, as well as innovative addressable formats such as programmatic audio and digital out-of-home advertising.My strategic approach ensures that every campaign is optimized for maximum impact and efficiency, driving tangible results in today’s dynamic digital landscape.Channels covered:SEO, PPC, Display & Video, Paid Social, Retail Media, Digital Audio/Podcasts & pDOOHFurther expertise:DSPs, Martech, Data Strategy, Clean Rooms, Analytics (incl. GA4), Google Marketing Platform (GMP)
EDUCATION
Edinburgh College
HND, Computing Technical Support
SKILLS
ABOUT MICHAEL THOMSON
I am a media planning and buying veteran with over 14 years of experience, specialising…
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