Michael Robinson
Fractional CMO | Growth & Demand Generation Executive | 3x Exits | Scaling Revenue for 7-8 figure B2B and B2B2C
- Role
- Fractional Chief Marketing Officer at Brownrobinson
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Michael Robinson
Strategic Growth Marketing Executive | Scaling Revenue, Pipeline & Brand Through AI & Data-Driven StrategyI specialize in building high-performance marketing teams, scaling revenue engines, and driving business impact through data-driven and AI-powered growth strategies. With expertise across B2B SaaS, enterprise tech, and professional services, I create adaptable marketing frameworks that drive measurable results—whether for early-stage startups, mid-market firms, or enterprises.How I Drive Growth:Revenue & Demand Generation – Transforming inbound, ABM & pipeline acceleration strategies to consistently exceed revenue goalsGo-to-Market (GTM) & Product Marketing – Aligning sales, marketing & customer success to improve positioning & retentionAI-Powered & Data-Driven Marketing – Leveraging automation, RevOps, and predictive analytics to optimize every marketing touchpointLeadership & Cross-Functional Execution – Building empowered teams that drive measurable impact across Sales, Finance, Ops & InvestorsI’ve worked with founder-led, startup, and PE/VC-backed firms like Riversand, Empyrean, Crownpeak, and Associa, developing marketing strategies that helped secure funding, scale revenue, and drive successful exits. I thrive in fast-paced, high-growth environments, where marketing isn’t just about brand awareness—it’s a strategic business driver that delivers measurable ROI.Let’s connect and exchange insights on growth marketing, AI automation, and scaling B2B & SaaS revenue!
Experience
Fractional Chief Marketing Officer
Aug 2023 — Present · US
Modern growth marketing strategies and tactics, executed to help you scale your business by leveraging smart technology and AI tools. Providing marketing effectiveness for PE firms and their portfolio companies, startups, wealth management companies, fintech, and professional services firms, driving measurable and sustainable growth.
Education
Baylor University
BA, English, Journalism
SMU Cox School of Business
Master of Business Administration - MBA, Business Administration and Management, General
Skills
- Professional Services
- New Business Development
- Marketing Management
- Email Marketing
- Artificial Intelligence
- Strategic Partnerships
- Strategic Communications
- Business Planning
- Program Management
- Marketing Communications
- Social Media
- Management Consulting
- Strategy
- E-Commerce
- Online Marketing
- Competitive Analysis
- B2c Marketing
- Contract Negotiation
- Crm
- Marketing
- Enterprise Software
- Sales Management
- Inside Sales
- Segmentation
- Marketing Operations
- Press Releases
- Sales
- Strategic Planning
- Lead Generation
- SEO
- Analytics
- Public Relations
- Internal Communications
- Business Strategy
- Sem
- Digital Marketing
- Marketing Automation
- Content Management
- B2b
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