Michael Kraft

Experience

1. Chief Marketing Officer & Operating Partner

   Base

   Aug 2018 — Present · Austin, TX, US

   P&L accountability for a diverse portfolio of e-commerce brands, collaborating closely with the leadership team to grow the brands, improve financial performance and optimize operations-Leader of data-driven analytics strategy to inform growth and retention tactics, utilizing insights to optimize brand performance and elevate customer lifetime value across all brands-Manage high-performing team of subject matter experts, brand managers, freelancers, and agencies, ensuring cohesive execution of strategic marketing initiatives-Thought leader on marketing, e-commerce, and technology, spearheading innovative initiatives that set the foundation for future growth across portfolio brands.

Education

• University of San Diego

  BBA, Business

Skills

• Social Media Marketing
• Web Analytics
• User Research
• Online Advertising
• Usability Testing
• Retargeting
• Mixpanel
• Media Production
• Tableau
• Product Management
• Analytics
• Business Strategy
• Axure
• A/B Testing
• Digital Media
• Omniture
• Media Buying
• Product Optimization
• Google Adwords
• Google Analytics
• Media Planning
• Customer Development
• Social Listening
• Landing Page Optimization
• Conversion Optimization
• User Experience
• Marketing Strategy
• Data Visualization
• Sem
• SEO
• Business Analysis
• Digital Strategy
• Use Case Analysis
• Brand Development
• E-Commerce
• User-Centered Design
• Business Intelligence
• Ppc
• Email Marketing
• Market Research