Michael Mesure

About Michael Mesure

CRM & Lifecycle Manager at Bally’s Interactive, focusing on CRM campaigns across the full customer lifecycle in North America.

Experience

1. Crm & Lifecycle Manager - North America

   Bally's Interactive

   Oct 2022 — Present · Jersey City, NJ, US

   Own campaign strategy and execution across all areas of the customer lifecycle including conversion, retention and reactivation, with a goal to welcome, onboard and retain players through targeted and personalised campaigns using advanced segmentation and incentivisation- Optimised campaigns, creating personalised and relevant marketing across the both the casino and sports landscape, to increase retention rates, ROI and reduce costs- Determine the CRM requirements for new venture and product launches, prioritising, delegating and executing workloads to meet project deadlines- Manage the CRM team, highlighting key opportunities to optimise campaigns, delegating workloads and providing support to enable their development- Initiating development opportunities for the retention landscape, and then create extensive testing and implementation plans to meet business objectives and KPI’s whilst keeping the player at the heart of all communications- Maintain strong attention to detail and leading QA for all campaigns to sign off before they reach the player- Exhibit strong stakeholder management skills through working with various teams including CRM, Retention, Insights, Planning, Data, Brand etc- Development and delivery of new CRM campaigns in a fast-paced environment, using a variety of marketing channels including Direct Mail, email, SMS, push notifications and onsite messaging, as well as across various product types including casino and sports- Gained a proficient knowledge of HTML by building marketing communications in Dreamweaver and Chamaileon- Developed extensive knowledge of Adobe Campaign Client Console and Braze, including campaign build, audience segmentation, reporting and troubleshooting issues- Responsible for the end-to-end campaign delivery, including segmentation, personalisation, testing, implementation, reporting and optimisation, using tooling such as JIRA, Tableau, Adobe Campaign Client Console and Braze.

Education

• Bournemouth University

  Bachelor of Arts (BA), International Business & Management

  2009 — 2014

Skills

• Consulting
• Recruiting
• Time Management
• Social Media
• Customer Service
• Microsoft Office
• Marketing